Ever been tempted to buy a “discounted” shampoo-conditioner pack, when in fact, you just went to the store to buy shampoo? Or have that “I-made-a-smart-choice” feeling when the guy at the carwash managed to enroll you in a free premium membership since you are their regular customer? Yep, we’ve all been there. Cross-selling or upselling … Continue reading How to Cross-sell Without Being Pushy
Most MSPs and IT service providers today know that to truly make an impact, they need to match steps or even be a step ahead of their prospects. In this scenario, a tool that provides 360-degree view of your prospect/customer becomes priceless. This blog outlines how you, as a MSP-IT service provider, can benefit from having … Continue reading A 360⁰ Customer view–A must-have for the modern MSP
Lead scoring is a must-have tool for today’s MSP-IT service providers. This blog post provides a quick introduction to lead scoring and tells you how lead scoring can help you make the most of your IT-MSP marketing efforts. What is lead scoring? Lead scoring is the process of assigning points or scores to prospects that … Continue reading Lead scoring: A key marketing tool for MSP-IT service providers
Heard about lead nurturing and wondering how it can help your MSP business? This post introduces you to the basics of lead nurturing and provides insights into the lead nurturing process so that you can create a unique lead nurturing process that suits you and your MSP business the best. What is lead nurturing? Lead … Continue reading Taking MSP Marketing & Sales to the next level with Lead Nurturing
Do you think marketing is something to be left to experts alone? Well, even if you don’t have a marketing guru on board, here are 2 simple things that you can do by yourself to grow your business. References: Ask your existing customers for referrals. Customer-referred leads are more likely to convert as they are … Continue reading Are you harnessing these 2 powerful marketing strategies to grow your client base?
Emails are a great way to build brand awareness and create ongoing contact with prospects, but sometimes they don’t score too high on the effectiveness scale. This blog discusses 4 ways in which automation can make your email campaigns more effective: Email tracking: Marketing automation can stop your emails from going into a dark pit. … Continue reading How marketing automation can make the humble email marketing powerful
Blogging is a great way to build your brand, establish yourself as a thought leader and also earn some brownie points when it comes to search engine results. If you have just started blogging or are considering building your own MSP blog, then here are 5 tips that will help make your blog posts search … Continue reading 5 Blogging Tips for MSPs: Getting search engines to find your blog
Staying in touch with your leads at all times is a critical element for MSP marketing success, but you know that staying in touch with your customers and prospects just for the heck of it doesn’t help. What do you talk about? How do you keep them interested and engaged? This blog post provides 3 … Continue reading 3 great content ideas for the MSP
If you are an MSP looking to grow your business, here are 3 MSP marketing mistakes you should steer clear of. Letting your leads go: How diligently do you pursue your leads? Most SMBs just drop the leads that are not ready to buy. But that would be a mistake. Research suggests that a majority … Continue reading Are you guilty of these 3 MSP marketing mistakes?
Bad things happen to all of us–that’s what keeps soap operas on the air. This blog talks about “churn” as a not-so-nice reality of business and what it means for your marketing activities. Churn refers to the turnover of customers in a given period of time. Every firm loses a percentage of its customers every … Continue reading As the Client’s Churn: Your Soap Opera Life