MSP/IT marketing today has evolved into something much more than creating mass advertising flyers/emails and sending them to everyone on your list. MSPs and VARs can no longer survive with a blindfolded approach to marketing. This is because the prospect profiles have changed radically. In today’s internet age, prospects are more informed than ever. They … Continue reading Personalization is the number one strategic action your business can take
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Today I’ll offer a quick example of why we need to cut out the use of jargon in all of our marketing communications to customers. Have you ever been in a large airport terminal, and seen the many electric carts that carry passengers who aren’t able to walk long distances on their own? Since the … Continue reading How NOT to write to your prospects
When looking for ways to market your MSP/IT business better, you might be coming across the term ‘personalization’, a lot. All that will have you believe it is a new concept, taking shape in today’s internet age, but, in reality, personalization, often called one-to-one marketing, isn’t exactly new. In a faraway time, before strip malls … Continue reading Personalization – a VERY old idea with a new twist
Wouldn’t it be great if you could generate quality leads for your MSP-IT business without depending on paid sources? Generating leads is often viewed as a challenging task, but, we bring you effective marketing strategies that you can deploy to make that task easy. Here are 7 MSP-IT business marketing tips that will help you attract … Continue reading MSP/IT Marketing That Gets You Leads
Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. … Continue reading Powered by Mindmatrix, Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners*
Do you wish to take your MSP/IT business one step beyond just generating quality leads? This post brings to you, a concept that will change the way you process your leads, for the better–a concept known as Lead Scoring. WHAT is lead scoring? Suppose you have two leads, A and B. Lead A visits your … Continue reading Lead Scoring for MSP/IT Service Providers
Last week we spoke about how webinars are a great lead generation tool for MSPs and IT service providers. This week, we give you a ready-to-use webinar promotion plan. Step-1: Outline your webinar: The first step is to identify the important points of your webinar. What does your webinar focus on? What are the key … Continue reading A ready-to-use webinar promotion plan for MSP/IT service providers
As a MSP or IT service provider operating in the local market, how many times have you worried about losing potential customers to the competition? What if we told you, there’s a way to stop that from happening? All you have to do is identify why they entered the sales funnel and engage your customer … Continue reading How a MSP can Conquer the Sales Funnel with Marketing Automation