Wouldn’t it be great if you could generate quality leads for your MSP-IT business without depending on paid sources? Generating leads is often viewed as a challenging task, but, we bring you effective marketing strategies that you can deploy to make that task easy. Here are 7 MSP-IT business marketing tips that will help you attract quality leads.
Rule #1 Create a website
Most of your leads are out there on the internet, looking for IT services and consultancy. Creating a website is crucial since it’s one of the key media through which your customers will learn about your business. Your website should contain a mix of information about your services, your brand and customer testimonials.
Rule #2 Content that attracts
If you want to get leads, you must create content that adds value to your audience. Since you’re an MSP-IT business, have a site that states more than just the services you offer. Add material that talks about various IT threats or perhaps a new malware and ways your customers could keep their systems protected. Include trivia and quirky aspects about your business that increase awareness of your services and keeps your leads interested.
Rule #3 Sign up
Once you have a website that is loaded with value adding content, make sure that customers can only access this material once they sign up. This has two advantages: First, you get information about your customer and second, if you already have a good marketing automation software in place, it will analyse prospect behavior for you, so you can tailor your marketing strategy accordingly.
Rule #4 Google Adwords
Google Adwords place your advertisement on relevant web search results and web pages. For your MSP-IT business, you can choose to place your advertisements on sites that talk about IT related issues, or on Google’s search results for IT Services, etc.
Rule #5: Social Media
Creating an online presence through the use of social media will help you reach out to potential customers who are looking for what you offer. A client looking for IT support could find your business through a series of LinkedIn or Twitter posts.
Rule #6: Referrals
When you’ve gained a satisfied customer, be sure to ask them for referrals. Leads received via referrals are more likely to become your customers as they view your brand as credible since someone they know is already using your service and is recommending you.
Rule #7: SEO
Search Engine Optimization makes your website search-engine friendly. That is, whenever anyone searches for your line of services on the internet, your website will show up in the search results.
When you have little formal training and support, you might think that generating leads is tough. But these tactics can help you attract quality leads consistently so you stay on the top of your MSP-IT marketing game, always.