Leading MSP & hi-tech channel enablement provider, Mindmatrix, to showcase its MSP–IT Advantage Program at the IT Nation 2016 Mindmatrix is sponsoring and exhibiting at IT Nation, 2016 to be held at Hyatt Regency, Orlando, FL on November 9-11, 2016. Matthew Connolly & Eric Weber, MSP Sales & Marketing Enablement Experts from Mindmatrix, will be … Continue reading Mindmatrix to Exhibit at IT Nation 2016 – Booth #910
It’s time to step up and defend your clients Earlier this month reports came out that new hacking damage will come via the latest area of connectivity that we have at work, as well as at home. The “Mirai malware” was released recently. It invaded Internet-linked devices and then used those devices to take down … Continue reading Only YOU can prevent the latest hack
The 1 customer you have vs. the 2 you want One of the older marketing adages is that the one customer you have is worth two you don’t. The idea behind this is pretty simple. The adage is premised on some basic facts which many firms choose to forget in their drive for greater revenues. It … Continue reading 3 Reasons Customer Retention Is Great Marketing
Personal branding is all about how you market yourself to the world. A personal brand is synonymous with reputation. Are you trustworthy? Are you an expert? How do people respond to your brand name? What you choose to project influences the way people think about you and your business. A well-built personal brand can help … Continue reading BUILDING YOUR PERSONAL BRANDING STRATEGY
Congratulations! You have hit that milestone called a ‘sale’. Now it is time to implement what the core of your services is: Information Technology. On the surface, it seems simple enough because this is what your education was all about. You’re the expert in managed IT services. A set of guidelines will come in handy … Continue reading Post-Sales Processes: The Final Act for MSPs
Keeping a lead engaged until you get that first appointment requires a particular skill set. There are MSP sales tools available now that mean old-fashioned cold calling can be avoided. As a technical person, running sales isn’t in your background, and this process may make you a little uncomfortable. Here are some basic steps using … Continue reading MSP Sales Tip : Getting That First Appointment from a Lead
Securing the second opportunity to meet your prospect means that you have done a good job during the first one. In this article we will discuss how you can keep that momentum going. You will have to put your heart and soul into the preparation for this. But this time you are going to sell … Continue reading MSPs: How to Convince Your Prospect to Convert, Part 2
Selling your services to businesses can be very challenging, not only because of skeptical prospects but also because you are in a very competitive environment. Selling doesn’t stop with lead generation. Once you have a potential buyer, you still really have your work cut out for you. You need a sales strategy. You need to … Continue reading MSPS: HOW TO CONVINCE YOUR PROSPECT TO CONVERT, PART 1
E-Mail marketing is an excellent way to advertise your business. More and more companies are turning to email to conduct marketing initiatives as it is the most effective form of online promotion. It helps you to quantify the number of emails opened by your recipients and the number of times your embedded links were clicked. … Continue reading 6 WAYS TO MAKE YOUR E-MAIL MARKETING CAMPAIGNS EVEN BETTER
Mindmatrix & Empower to share their success story at the Autotask Community Live in September 2016 Mindmatrix today announced it is exhibiting at The Autotask Community Live, 2016 to be held at The Diplomat Resort & Spa in Miami, FL on the 25th through 27th of September. Matthew Connolly, MSP Sales & Marketing Enablement Expert … Continue reading Mindmatrix to Exhibit at Autotask Community Live 2016 – Booth # 11