Tag Archives: msp advantage marketing

Pitching your managed IT services to the CEO? Here are 3 things to talk about

Are you pitching your managed IT services to the CEO of an account? Pitching your managed IT services to a CEO is very different from pitching to someone with a technical background and persona. While you may be able to impress the CTO of a company by discussing tech and how you can support their … Continue reading Pitching your managed IT services to the CEO? Here are 3 things to talk about

MSP Marketing Ideas to use when pitching to Law Firms

Are you looking to pitch your MSP services to law firms? This video can help! In this video, we address the key IT challenges faced by law firms so that you can include them in your messaging and pitch your MSP services more effectively.

5 Things your prospects will thank you for

Happy Thanksgiving Week! In the spirit of the Thanksgiving Holidays, this week our blog discusses five MSP marketing strategies that you can deploy, which your prospects will actually thank you for! #1– Day Zero alerts: Day Zero Alerts are messages alerting recipients of any vulnerabilities so they can safeguard themselves against them. As a MSP/IT … Continue reading 5 Things your prospects will thank you for

Whitepaper access: Client retention best practices

With the Coronavirus crisis, one of the major challenges faced by businesses is generating new leads. Businesses world over are having a tough time expanding their client base. However, at this moment, the most important thing you can do is make sure you hold onto your existing clients. In general, experts agree that retaining existing … Continue reading Whitepaper access: Client retention best practices

MSP marketing tips to help you attract leads

As a MSP you might find yourself struggling with lead generation because you won’t have a corporate marketing department to support you by providing quality leads. Also, if you are like most MSPs, then you wouldn’t be having a sales team at your disposal to close those leads.  Here are some very effective tips that would help … Continue reading MSP marketing tips to help you attract leads

Excel can’t help you excel!

As an MSP, there are chances that you rely heavily on Microsoft Excel or similar spreadsheet tools to keep track of your leads, customers, and business in general. While spreadsheets are a great tool for businesses, here are a few reasons why they are not the best marketing, sales or CRM tool out there.  Spreadsheets … Continue reading Excel can’t help you excel!

Best practices for utilizing your contact activity reporting for sales follow up

Contributed by – Nicole Goodwin Who is this article useful for? This article is helpful for any MSP tracking their contact activity and how the reports can assist in sales follow up. Where can I see my contact activity report? To see the activity of a specific contact you can go to Connections then select … Continue reading Best practices for utilizing your contact activity reporting for sales follow up

As the Client’s Churn: Your Soap Opera Life

Bad things happen to all of us–that’s what keeps soap operas on the air. This blog talks about “churn” as a not-so-nice reality of business and what it means for your marketing activities. Churn refers to the turnover of customers in a given period of time. Every firm loses a percentage of its customers every … Continue reading As the Client’s Churn: Your Soap Opera Life

It’s not always about you: Social Media Don’ts

Social media is unique in your arsenal of digital selling and marketing tools. Your website clearly displays the services and products you sell, and can actively sell. Email can be used to promote your products, but social media is different. Here you should become a resource for information, rather than a vendor. 45% of people … Continue reading It’s not always about you: Social Media Don’ts