With email marketing becoming all too common, how do you ensure your emails really stand out? Our Valentine’s day blog post offers 3 tips that are sure to make your leads fall in love with your email campaigns.
Personalized sales communication helps you break the ice with your prospects sooner and achieve better results. Tailor your emails to match your prospect’s preferences and sales cycle position and see them warm up to you sooner. People respond better if they feel an email is personalized to them. Automation allows you to personalize your emails to use a customer’s name and focus on products and services that they have expressed interest in. Personalizing your email communication increases the chances of initiating contact with a lead, as well as cementing relationships with present clients.
#2 Use your emails to nurture your leads
Lead nurturing is the process of educating your leads, gradually nudging them towards your brand as they are about to make a purchase decision. It involves staying in touch with your leads throughout their purchase journey. It is all about staying on top of your prospect’s minds through well timed emails and other marketing messages. Lead nurturing allows you to become an ally of the prospect by handholding them through the learning and decision-making steps that they go through before signing up with you. In a B2B environment, where the stakes are high behind every purchase decision, becoming an ally or a trusted partner increases your chances of closing a deal. Automation helps you nurture your leads through effective lead nurturing email campaigns, also known as drip campaigns, that work to keep your brand in the spotlight even when you are busy with other tasks.
#3 Make your emails mobile friendly
The growing popularity of smart phones means more and more of your leads are surfing the web and reading their emails on their phones. This also means that any email you send HAS to be compatible for mobile viewing. Ignoring mobile compatibility can result in your emails being ignored as well. Automation can help you in this area by ensuring that the emails you create are automatically adjusted for mobile viewing across different phone OS, browsers and email apps.