Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. … Continue reading Powered by Mindmatrix, Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners*
Do you wish to take your MSP/IT business one step beyond just generating quality leads? This post brings to you, a concept that will change the way you process your leads, for the better–a concept known as Lead Scoring. WHAT is lead scoring? Suppose you have two leads, A and B. Lead A visits your … Continue reading Lead Scoring for MSP/IT Service Providers
Last week we spoke about how webinars are a great lead generation tool for MSPs and IT service providers. This week, we give you a ready-to-use webinar promotion plan. Step-1: Outline your webinar: The first step is to identify the important points of your webinar. What does your webinar focus on? What are the key … Continue reading A ready-to-use webinar promotion plan for MSP/IT service providers
Webinars offer you a great opportunity to showcase your knowledge and expertise, but- most MSPs think they are too time consuming or challenging. This week- we tell you how you can use webinars to position yourself as a thought leader in your space. Pick a simple topic– Picking a webinar topic is the first and … Continue reading Basic webinar how-tos for MSP/IT service providers
Harbinder scored 88.1/100 to make it to Pittburgh’s top five CEOs list by Owler, the leading community-based business insights platform. Pittsburgh, June 7th, 2017: Mindmatrix Founder and CEO, Harbinder Khera, has been ranked #5 in Owler’s list of top-rated CEOs for Pittsburgh. This was the first ever annual 2017 Top-Rated CEO Rankings report by Owler, … Continue reading Mindmatrix CEO, Harbinder Khera Ranked #5 in Pittsburgh by Owler
Are you thinking of investing in a marketing automation system to market your business better? For busy MSPs and IT service providers with little time on their hands, marketing automation can be of great help. But, if you think your marketing automation system is ‘automagically’ going to make your sales and marketing take-off, then you … Continue reading Reasons why marketing automation doesn’t automagically work
As a MSP or IT service provider operating in the local market, how many times have you worried about losing potential customers to the competition? What if we told you, there’s a way to stop that from happening? All you have to do is identify why they entered the sales funnel and engage your customer … Continue reading How a MSP can Conquer the Sales Funnel with Marketing Automation
Ever been tempted to buy a “discounted” shampoo-conditioner pack, when in fact, you just went to the store to buy shampoo? Or have that “I-made-a-smart-choice” feeling when the guy at the carwash managed to enroll you in a free premium membership since you are their regular customer? Yep, we’ve all been there. Cross-selling or upselling … Continue reading How to Cross-sell Without Being Pushy
Most MSPs and IT service providers today know that to truly make an impact, they need to match steps or even be a step ahead of their prospects. In this scenario, a tool that provides 360-degree view of your prospect/customer becomes priceless. This blog outlines how you, as a MSP-IT service provider, can benefit from having … Continue reading A 360⁰ Customer view–A must-have for the modern MSP
Lead scoring is a must-have tool for today’s MSP-IT service providers. This blog post provides a quick introduction to lead scoring and tells you how lead scoring can help you make the most of your IT-MSP marketing efforts. What is lead scoring? Lead scoring is the process of assigning points or scores to prospects that … Continue reading Lead scoring: A key marketing tool for MSP-IT service providers