When I talk to MSPs and IT service providers who have been in business for a while, nine out of ten times I find out that ours is not the first company they have approached. Most of my clients have dabbled in marketing and sales automation with limited success. An email marketing software, a lead … Continue reading IT-MSP Marketing Concierge: The secret ingredient in your success recipe
Last week we spoke about the 3 main sections of the sales funnel. This week, we tell you how you can stretch that funnel to create more qualified leads and close them faster than ever before. Today’s post explains how to stretch the current sales funnel model in order to accommodate a better revenue generating … Continue reading How to stretch the sales funnel? (And better your lead quality and quantity)
As a business owner, you may have come across the term, ‘sales funnel’ a lot. But, does this marketing jargon confuse you? Fret not, as today’s MSP Advantage blog post dissects the sales funnel for you and explains it’s 3 main sections. The sales funnel is a model frequently used to describe the purchase cycle. The … Continue reading Sales funnel basics
MSP/IT marketing today has evolved into something much more than creating mass advertising flyers/emails and sending them to everyone on your list. MSPs and VARs can no longer survive with a blindfolded approach to marketing. This is because the prospect profiles have changed radically. In today’s internet age, prospects are more informed than ever. They … Continue reading Personalization is the number one strategic action your business can take
Before you start thinking of leads, prospects, or customers, you need to attract people to your website and content first. As you develop a website that is high on relevant content, customer oriented and search engine optimized, you will see a growth in the number of visitors to your website. However, not everyone who visits … Continue reading 3 ways to stop losing your leads
Today I’ll offer a quick example of why we need to cut out the use of jargon in all of our marketing communications to customers. Have you ever been in a large airport terminal, and seen the many electric carts that carry passengers who aren’t able to walk long distances on their own? Since the … Continue reading How NOT to write to your prospects
When looking for ways to market your MSP/IT business better, you might be coming across the term ‘personalization’, a lot. All that will have you believe it is a new concept, taking shape in today’s internet age, but, in reality, personalization, often called one-to-one marketing, isn’t exactly new. In a faraway time, before strip malls … Continue reading Personalization – a VERY old idea with a new twist
If you are a managed service provider or VAR looking for ways to make the most of your marketing efforts, you will find this post helpful. In this post we discuss 4 ways in which you can strengthen your marketing campaigns. 360 degree prospect view: In order for your marketing campaigns to be effective, you … Continue reading Must-haves of a successful MSP-IT Marketing Campaign
As a MSP-IT business owner, you may not have too much time to engage in elaborate marketing campaigns, but keeping your brand fresh in the minds of your prospects is not something that you can ignore. This week, we discuss one effective way to keep your business’s name on top of your prospect’s minds–Day Zero … Continue reading Here’s one way to stay on top of your prospect’s minds
Learn how your MSP-IT business can flourish using social media. Being a MSP-IT business owner, you’re well versed with software support, systems management, network monitoring and possess numerous technical skills. What you’ve probably lost sleep over is the concept of creating awareness about your brand in the minds of the consumers. How do you grow … Continue reading Social Media Marketing for MSP-IT Service Providers