Tag Archives: IT sales

The Retention Secret: Selling to Your Existing Clients

March 11, 2026Cybersecurity for MSPs, Email marketing, inbound marketing, Interactive tools for MSPs, MSP, MSP Advantage Program, MSP Marketing, msp marketing, MSP marketing and sales, MSP marketing and sales enablement, MSP marketing tool, MSP Partnership, MSP sales, MSP sales, MSP sales prospecting, Strategic partnership, Uncategorizedaccount expansion, client retention, IT sales, managed service provider, Mindmatrix, MSP, PRM software, QBR, recurring revenue, upsell strategyparadigm

For Managed Service Providers (MSPs), the pursuit of new logos often overshadows the most significant revenue opportunity within the organization: the current client base. While customer acquisition is a necessary component of growth, the cost of acquiring a new client is significantly higher than the cost of retaining and expanding an existing one. The true … Continue reading The Retention Secret: Selling to Your Existing Clients →

Lead scoring: A key marketing tool for MSP-IT service providers

May 9, 2017UncategorizedIT marketing, IT sales, lead scoring, MSP advantage program, msp marketing, msp salesSarah Kaur

Lead scoring is a must-have tool for today’s MSP-IT service providers. This blog post provides a quick introduction to lead scoring and tells you how lead scoring can help you make the most of your IT-MSP marketing efforts. What is lead scoring? Lead scoring is the process of assigning points or scores to prospects that … Continue reading Lead scoring: A key marketing tool for MSP-IT service providers →