Webinars offer you a great opportunity to showcase your knowledge and expertise, but- most MSPs think they are too time consuming or challenging. This week- we tell you how you can use webinars to position yourself as a thought leader in your space. Pick a simple topic– Picking a webinar topic is the first and … Continue reading Basic webinar how-tos for MSP/IT service providers
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Harbinder scored 88.1/100 to make it to Pittburgh’s top five CEOs list by Owler, the leading community-based business insights platform. Pittsburgh, June 7th, 2017: Mindmatrix Founder and CEO, Harbinder Khera, has been ranked #5 in Owler’s list of top-rated CEOs for Pittsburgh. This was the first ever annual 2017 Top-Rated CEO Rankings report by Owler, … Continue reading Mindmatrix CEO, Harbinder Khera Ranked #5 in Pittsburgh by Owler
Are you thinking of investing in a marketing automation system to market your business better? For busy MSPs and IT service providers with little time on their hands, marketing automation can be of great help. But, if you think your marketing automation system is ‘automagically’ going to make your sales and marketing take-off, then you … Continue reading Reasons why marketing automation doesn’t automagically work
As a MSP or IT service provider operating in the local market, how many times have you worried about losing potential customers to the competition? What if we told you, there’s a way to stop that from happening? All you have to do is identify why they entered the sales funnel and engage your customer … Continue reading How a MSP can Conquer the Sales Funnel with Marketing Automation
Ever been tempted to buy a “discounted” shampoo-conditioner pack, when in fact, you just went to the store to buy shampoo? Or have that “I-made-a-smart-choice” feeling when the guy at the carwash managed to enroll you in a free premium membership since you are their regular customer? Yep, we’ve all been there. Cross-selling or upselling … Continue reading How to Cross-sell Without Being Pushy
Most MSPs and IT service providers today know that to truly make an impact, they need to match steps or even be a step ahead of their prospects. In this scenario, a tool that provides 360-degree view of your prospect/customer becomes priceless. This blog outlines how you, as a MSP-IT service provider, can benefit from having … Continue reading A 360⁰ Customer view–A must-have for the modern MSP
Lead scoring is a must-have tool for today’s MSP-IT service providers. This blog post provides a quick introduction to lead scoring and tells you how lead scoring can help you make the most of your IT-MSP marketing efforts. What is lead scoring? Lead scoring is the process of assigning points or scores to prospects that … Continue reading Lead scoring: A key marketing tool for MSP-IT service providers
Heard about lead nurturing and wondering how it can help your MSP business? This post introduces you to the basics of lead nurturing and provides insights into the lead nurturing process so that you can create a unique lead nurturing process that suits you and your MSP business the best. What is lead nurturing? Lead … Continue reading Taking MSP Marketing & Sales to the next level with Lead Nurturing
Do you think marketing is something to be left to experts alone? Well, even if you don’t have a marketing guru on board, here are 2 simple things that you can do by yourself to grow your business. References: Ask your existing customers for referrals. Customer-referred leads are more likely to convert as they are … Continue reading Are you harnessing these 2 powerful marketing strategies to grow your client base?
Emails are a great way to build brand awareness and create ongoing contact with prospects, but sometimes they don’t score too high on the effectiveness scale. This blog discusses 4 ways in which automation can make your email campaigns more effective: Email tracking: Marketing automation can stop your emails from going into a dark pit. … Continue reading How marketing automation can make the humble email marketing powerful