Emails are the most common marketing medium out there with every other business engaging in email marketing campaigns these days. Even as a small MSP/IT business owner, I’m sure you would’ve tried out email campaigns at some point of time. You have perhaps even subscribed to an email marketing tool. What happened afterwards? Many of … Continue reading 3 reasons MSP marketing emails don’t work
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I was running errands today, and had library books to return. It is a large system, but my nearest branch is only open 4 hours a day, 4 days a week. But which days and when? I pulled the car over and checked their website on my phone. They didn’t have a mobile adapted site … Continue reading Mobile access – How to annoy a visitor with your page setup
Superman was rocketed into the earth with all those super powers bestowed upon him, but was raised to be the average Clark Kent. By not harnessing the power of MSP Marketing automation, many MSPs are keeping the ‘Superman’ in them under wraps. If you are one of them, then here are a few pointers on … Continue reading Becoming a marketing superhero with marketing automation
If you haven’t noticed already, convincing your present clients to focus any resources-time or money-on things that don’t promise an immediate ROI can be a problem. Specifically, planning to handle a disaster. Too often, smaller companies think a disaster recovery plan and a business continuity plan means a backup on a hard drive and working … Continue reading Hurricanes: A Teachable Moment
When I talk to MSPs and IT service providers who have been in business for a while, nine out of ten times I find out that ours is not the first company they have approached. Most of my clients have dabbled in marketing and sales automation with limited success. An email marketing software, a lead … Continue reading IT-MSP Marketing Concierge: The secret ingredient in your success recipe
Last week we spoke about the 3 main sections of the sales funnel. This week, we tell you how you can stretch that funnel to create more qualified leads and close them faster than ever before. Today’s post explains how to stretch the current sales funnel model in order to accommodate a better revenue generating … Continue reading How to stretch the sales funnel? (And better your lead quality and quantity)
As a business owner, you may have come across the term, ‘sales funnel’ a lot. But, does this marketing jargon confuse you? Fret not, as today’s MSP Advantage blog post dissects the sales funnel for you and explains it’s 3 main sections. The sales funnel is a model frequently used to describe the purchase cycle. The … Continue reading Sales funnel basics
MSP/IT marketing today has evolved into something much more than creating mass advertising flyers/emails and sending them to everyone on your list. MSPs and VARs can no longer survive with a blindfolded approach to marketing. This is because the prospect profiles have changed radically. In today’s internet age, prospects are more informed than ever. They … Continue reading Personalization is the number one strategic action your business can take
Before you start thinking of leads, prospects, or customers, you need to attract people to your website and content first. As you develop a website that is high on relevant content, customer oriented and search engine optimized, you will see a growth in the number of visitors to your website. However, not everyone who visits … Continue reading 3 ways to stop losing your leads
Today I’ll offer a quick example of why we need to cut out the use of jargon in all of our marketing communications to customers. Have you ever been in a large airport terminal, and seen the many electric carts that carry passengers who aren’t able to walk long distances on their own? Since the … Continue reading How NOT to write to your prospects