Do you wish to take your MSP/IT business one step beyond just generating quality leads? This post brings to you, a concept that will change the way you process your leads, for the better–a concept known as Lead Scoring. WHAT is lead scoring? Suppose you have two leads, A and B. Lead A visits your … Continue reading Lead Scoring for MSP/IT Service Providers
Tag Archives: msp advantage
Last week we spoke about how webinars are a great lead generation tool for MSPs and IT service providers. This week, we give you a ready-to-use webinar promotion plan. Step-1: Outline your webinar: The first step is to identify the important points of your webinar. What does your webinar focus on? What are the key … Continue reading A ready-to-use webinar promotion plan for MSP/IT service providers
Webinars offer you a great opportunity to showcase your knowledge and expertise, but- most MSPs think they are too time consuming or challenging. This week- we tell you how you can use webinars to position yourself as a thought leader in your space. Pick a simple topic– Picking a webinar topic is the first and … Continue reading Basic webinar how-tos for MSP/IT service providers
Are you thinking of investing in a marketing automation system to market your business better? For busy MSPs and IT service providers with little time on their hands, marketing automation can be of great help. But, if you think your marketing automation system is ‘automagically’ going to make your sales and marketing take-off, then you … Continue reading Reasons why marketing automation doesn’t automagically work
Most MSPs and IT service providers today know that to truly make an impact, they need to match steps or even be a step ahead of their prospects. In this scenario, a tool that provides 360-degree view of your prospect/customer becomes priceless. This blog outlines how you, as a MSP-IT service provider, can benefit from having … Continue reading A 360⁰ Customer view–A must-have for the modern MSP
Heard about lead nurturing and wondering how it can help your MSP business? This post introduces you to the basics of lead nurturing and provides insights into the lead nurturing process so that you can create a unique lead nurturing process that suits you and your MSP business the best. What is lead nurturing? Lead … Continue reading Taking MSP Marketing & Sales to the next level with Lead Nurturing
THERE’S SO MUCH MORE TO MSP MARKETING & SALES ENABLEMENT THAN JUST SOFTWARE IMPLEMENTATION MSP sales and marketing enablement has gained a lot of popularity. More and more MSPs are looking to leverage sales and marketing automation platforms in a bid to improve their overall sales figures. The truth is, purchasing a sales or marketing … Continue reading WHY YOUR SALES/MARKETING AUTOMATION INVESTMENT WON’T BEAR RESULTS