As a MSP, you wear many hats and are always strapped for time. In fact, it is probably one of the key reasons why you decided to invest in a MSP marketing and sales program. A good MSP marketing and sales program can make your professional life easier by helping you with your marketing and … Continue reading 3 Tips to help you maximize your MSP marketing program ROI
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Feeling distraught after endless cold calling with no results? Well, a MSP marketing and sales enablement software can help you by directing you towards hot sales leads and enabling more conversions, faster. Generally, a MSP marketing and sales enablement platform utilizes a feature called the scoring model. This model helps you to track your leads … Continue reading 4 MSP Marketing Tips to keep in mind when cold-calling
If you haven’t noticed already, convincing your present clients to focus any resources-time or money-on things that don’t promise an immediate ROI can be a problem. Specifically, planning to handle a disaster. Too often, smaller companies think a disaster recovery plan and a business continuity plan means a backup on a hard drive and working … Continue reading Hurricanes: A Teachable Moment
When I talk to MSPs and IT service providers who have been in business for a while, nine out of ten times I find out that ours is not the first company they have approached. Most of my clients have dabbled in marketing and sales automation with limited success. An email marketing software, a lead … Continue reading IT-MSP Marketing Concierge: The secret ingredient in your success recipe
MSP/IT marketing today has evolved into something much more than creating mass advertising flyers/emails and sending them to everyone on your list. MSPs and VARs can no longer survive with a blindfolded approach to marketing. This is because the prospect profiles have changed radically. In today’s internet age, prospects are more informed than ever. They … Continue reading Personalization is the number one strategic action your business can take
Today I’ll offer a quick example of why we need to cut out the use of jargon in all of our marketing communications to customers. Have you ever been in a large airport terminal, and seen the many electric carts that carry passengers who aren’t able to walk long distances on their own? Since the … Continue reading How NOT to write to your prospects
When looking for ways to market your MSP/IT business better, you might be coming across the term ‘personalization’, a lot. All that will have you believe it is a new concept, taking shape in today’s internet age, but, in reality, personalization, often called one-to-one marketing, isn’t exactly new. In a faraway time, before strip malls … Continue reading Personalization – a VERY old idea with a new twist
Sales Tools for MSPs: Managing the Sales Process When you learn that you have a lead that has the potential to convert, you must be ready to execute your sales process. That means the entire strategy you need to close that sale should be in place before you begin. Sales tools for MSPs play an important role … Continue reading Sales Tools For MSPS: Mananging The Sales Process
Wouldn’t it be great if you could generate quality leads for your MSP-IT business without depending on paid sources? Generating leads is often viewed as a challenging task, but, we bring you effective marketing strategies that you can deploy to make that task easy. Here are 7 MSP-IT business marketing tips that will help you attract … Continue reading MSP/IT Marketing That Gets You Leads
Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. … Continue reading Powered by Mindmatrix, Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners*