Do you wish to take your MSP/IT business one step beyond just generating quality leads? This post brings to you, a concept that will change the way you process your leads, for the better–a concept known as Lead Scoring. WHAT is lead scoring? Suppose you have two leads, A and B. Lead A visits your … Continue reading Lead Scoring for MSP/IT Service Providers
Tag Archives: msp sales
Lead scoring is a must-have tool for today’s MSP-IT service providers. This blog post provides a quick introduction to lead scoring and tells you how lead scoring can help you make the most of your IT-MSP marketing efforts. What is lead scoring? Lead scoring is the process of assigning points or scores to prospects that … Continue reading Lead scoring: A key marketing tool for MSP-IT service providers
Heard about lead nurturing and wondering how it can help your MSP business? This post introduces you to the basics of lead nurturing and provides insights into the lead nurturing process so that you can create a unique lead nurturing process that suits you and your MSP business the best. What is lead nurturing? Lead … Continue reading Taking MSP Marketing & Sales to the next level with Lead Nurturing
If you are an MSP looking to grow your business, here are 3 MSP marketing mistakes you should steer clear of. Letting your leads go: How diligently do you pursue your leads? Most SMBs just drop the leads that are not ready to buy. But that would be a mistake. Research suggests that a majority … Continue reading Are you guilty of these 3 MSP marketing mistakes?
As a service provider running your own firm, much of your time is spent running the business. Finding new leads and turning them into clients is something you probably have precious little time to focus on. Given that, the worst thing that can happen is that the leads you find go to the competition or … Continue reading Three things to keep your leads away from the competition: Part 1
Ok we actually don’t care if, as a MSP, you took the weekend to shop, shop, shop. But today’s post is about your marketing and sales efforts. Though you are surrounded by retail marketing, remember that Business-to-Consumer sales (another fancy term for retail sales) has little to do with your marketing efforts. Consumer sales is … Continue reading Ignore Black Friday and Holiday sales
Keeping a lead engaged until you get that first appointment requires a particular skill set. There are MSP sales tools available now that mean old-fashioned cold calling can be avoided. As a technical person, running sales isn’t in your background, and this process may make you a little uncomfortable. Here are some basic steps using … Continue reading MSP Sales Tip : Getting That First Appointment from a Lead
Selling your services to businesses can be very challenging, not only because of skeptical prospects but also because you are in a very competitive environment. Selling doesn’t stop with lead generation. Once you have a potential buyer, you still really have your work cut out for you. You need a sales strategy. You need to … Continue reading MSPS: HOW TO CONVINCE YOUR PROSPECT TO CONVERT, PART 1
To sell your MSP services successfully, you need to understand the pain points of your prospects. In this blog we address the key IT challenges faced by doctor’s offices so that you can include them in your messaging. Inability to hire IT staff Most doctor’s offices lack the budget and space to hire a full- … Continue reading MSP – ARE YOU MARKETING TO PHYSICIAN’S OFFICES?
Last week we shared 5 steps that you can take to increase lead inflow for your business. This, week, we share 3 more things you can do to keep them coming. After going through this e-guide, you will be able to zero down on quality leads and discuss the steps which will make an impact … Continue reading The key to retain MSP leads is here!