MSP/IT marketing today has evolved into something much more than creating mass advertising flyers/emails and sending them to everyone on your list. MSPs and VARs can no longer survive with a blindfolded approach to marketing. This is because the prospect profiles have changed radically. In today’s internet age, prospects are more informed than ever. They … Continue reading Personalization is the number one strategic action your business can take
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When looking for ways to market your MSP/IT business better, you might be coming across the term ‘personalization’, a lot. All that will have you believe it is a new concept, taking shape in today’s internet age, but, in reality, personalization, often called one-to-one marketing, isn’t exactly new. In a faraway time, before strip malls … Continue reading Personalization – a VERY old idea with a new twist
Wouldn’t it be great if you could generate quality leads for your MSP-IT business without depending on paid sources? Generating leads is often viewed as a challenging task, but, we bring you effective marketing strategies that you can deploy to make that task easy. Here are 7 MSP-IT business marketing tips that will help you attract … Continue reading MSP/IT Marketing That Gets You Leads
Lead scoring is a must-have tool for today’s MSP-IT service providers. This blog post provides a quick introduction to lead scoring and tells you how lead scoring can help you make the most of your IT-MSP marketing efforts. What is lead scoring? Lead scoring is the process of assigning points or scores to prospects that … Continue reading Lead scoring: A key marketing tool for MSP-IT service providers
Heard about lead nurturing and wondering how it can help your MSP business? This post introduces you to the basics of lead nurturing and provides insights into the lead nurturing process so that you can create a unique lead nurturing process that suits you and your MSP business the best. What is lead nurturing? Lead … Continue reading Taking MSP Marketing & Sales to the next level with Lead Nurturing
If you are an MSP looking to grow your business, here are 3 MSP marketing mistakes you should steer clear of. Letting your leads go: How diligently do you pursue your leads? Most SMBs just drop the leads that are not ready to buy. But that would be a mistake. Research suggests that a majority … Continue reading Are you guilty of these 3 MSP marketing mistakes?
Social media marketing refers to building awareness of your firm using sites such as LinkedIn, Facebook, Twitter and your company blog. Social media marketing has specific goals that may differ from the goal of a website or a brochure. Websites function as your digital storefront and are where people go to browse your products and … Continue reading Why MSPs need social media marketing
Last week we talked about how MSP sales and marketing isn’t about a one time sale, but building relationships. There are many ways to nurture and build relationships and some of them require working develop face-to-face connections with prospects. However, don’t forget that the internet can make this a little easier for you. Here are … Continue reading Don’t market for Black Friday- Part II
Ok we actually don’t care if, as a MSP, you took the weekend to shop, shop, shop. But today’s post is about your marketing and sales efforts. Though you are surrounded by retail marketing, remember that Business-to-Consumer sales (another fancy term for retail sales) has little to do with your marketing efforts. Consumer sales is … Continue reading Ignore Black Friday and Holiday sales
MSP Marketing and Sales: Why You Need Verticals Some MSPs choose to provide their services to specific markets, commonly referred to as a “vertical.” But what is a vertical? A vertical is fundamentally synonymous with the term “industry” or “field.” For example, healthcare is a vertical. The legal field is a vertical. Even though you … Continue reading MSP Marketing and Sales: Why You Need Verticals