Lead scoring is a must-have tool for today’s MSP-IT service providers. This blog post provides a quick introduction to lead scoring and tells you how lead scoring can help you make the most of your IT-MSP marketing efforts. What is lead scoring? Lead scoring is the process of assigning points or scores to prospects that … Continue reading Lead scoring: A key marketing tool for MSP-IT service providers
Tag Archives: msp marketing
Heard about lead nurturing and wondering how it can help your MSP business? This post introduces you to the basics of lead nurturing and provides insights into the lead nurturing process so that you can create a unique lead nurturing process that suits you and your MSP business the best. What is lead nurturing? Lead … Continue reading Taking MSP Marketing & Sales to the next level with Lead Nurturing
If you are an MSP looking to grow your business, here are 3 MSP marketing mistakes you should steer clear of. Letting your leads go: How diligently do you pursue your leads? Most SMBs just drop the leads that are not ready to buy. But that would be a mistake. Research suggests that a majority … Continue reading Are you guilty of these 3 MSP marketing mistakes?
Social media marketing refers to building awareness of your firm using sites such as LinkedIn, Facebook, Twitter and your company blog. Social media marketing has specific goals that may differ from the goal of a website or a brochure. Websites function as your digital storefront and are where people go to browse your products and … Continue reading Why MSPs need social media marketing
Last week we talked about how MSP sales and marketing isn’t about a one time sale, but building relationships. There are many ways to nurture and build relationships and some of them require working develop face-to-face connections with prospects. However, don’t forget that the internet can make this a little easier for you. Here are … Continue reading Don’t market for Black Friday- Part II
Ok we actually don’t care if, as a MSP, you took the weekend to shop, shop, shop. But today’s post is about your marketing and sales efforts. Though you are surrounded by retail marketing, remember that Business-to-Consumer sales (another fancy term for retail sales) has little to do with your marketing efforts. Consumer sales is … Continue reading Ignore Black Friday and Holiday sales
MSP Marketing and Sales: Why You Need Verticals Some MSPs choose to provide their services to specific markets, commonly referred to as a “vertical.” But what is a vertical? A vertical is fundamentally synonymous with the term “industry” or “field.” For example, healthcare is a vertical. The legal field is a vertical. Even though you … Continue reading MSP Marketing and Sales: Why You Need Verticals
It’s time to step up and defend your clients Earlier this month reports came out that new hacking damage will come via the latest area of connectivity that we have at work, as well as at home. The “Mirai malware” was released recently. It invaded Internet-linked devices and then used those devices to take down … Continue reading Only YOU can prevent the latest hack
The 1 customer you have vs. the 2 you want One of the older marketing adages is that the one customer you have is worth two you don’t. The idea behind this is pretty simple. The adage is premised on some basic facts which many firms choose to forget in their drive for greater revenues. It … Continue reading 3 Reasons Customer Retention Is Great Marketing
Personal branding is all about how you market yourself to the world. A personal brand is synonymous with reputation. Are you trustworthy? Are you an expert? How do people respond to your brand name? What you choose to project influences the way people think about you and your business. A well-built personal brand can help … Continue reading BUILDING YOUR PERSONAL BRANDING STRATEGY