Hope you had a great Thanksgiving! In the spirit of Thanksgiving, this week we focus on 5 things you can do that (will help you close your leads faster and) your prospects will thank you for!
#1– Day Zero alerts: Day Zero Alerts are messages alerting recipients of any vulnerabilities so they can safeguard themselves against them. As a MSP/IT service provider, here are a few typical Day Zero Alerts that you can share with your prospects
- Information about any malware attacks
- Latest information on internet frauds and scams
- Patch releases for malwares that will help your recipients combat them effectively
- Information on any bugs, version redundancy, support withdrawal, etc
#2- Understanding them: Your leads really appreciate it when you understand them–when you make the effort to learn about their IT challenges, needs, and key motivators so present them with something that interests them. A marketing automation software that gives you a 360-degree lead view–meaning, in-depth insight into your lead’s activities such as website visits, email opens, links clicked, etc.will help you figure out what they are most interested in and pitch accordingly. For example, if someone signs up for your webinar on the benefits of the cloud, it means, they are more interested in cloud services than others and you can use this knowledge to push content related to cloud computing towards them.
#3– Adding a personal touch: Countless studies have shown that personalized marketing messages are better received than generic ones. By customizing your marketing approach and messaging to suit your prospect, you can stand out in a crowd and capture their interest sooner. A marketing automation software with a powerful personalization engine can automatically tailor your messages for each prospect, helping you make that awesome first impression!
#4– Offering relevant content: Rather than sending blatant marketing messages, your prospects love it when you send them relevant content that will help them in the decision-making process. For example, if someone is looking for disaster and recovery solutions, then you could send them an article about what they need to look for when investing in a disaster recovery solution.
#5– Giving them a break once in a while! Sometimes when you are nudging a lead towards making a decision in your favor, it’s very easy to cross the line. But resist that temptation and don’t push too far, so that when it’s time to make a purchase, the prospect thinks positively of your brand.
No time to do all this work?
Are you too busy running your business to do all of these on a consistent basis? Mindmatrix offers the MSP-IT Advantage program, the most comprehensive MSP sales and marketing program in the market. Check us out at www.mspadvantageprogram.com to learn more.