Businesses in the service industry are great prospects for your MSP business. However, to make an impact, you should be aware of the challenges faced by your target segments. You should be able to identify their pain points first, so you can make an impact by talking about how you can resolve their problems. In … Continue reading Pitching your MSP Business to Service Industry Prospects
Tag Archives: msp marketing
A lot of businesses place immense importance on getting new leads, adding new clients. They go to any lengths to sign up one new customer, but make the rookie mistake of taking their existing clients for granted. A high client-retention index is not a good-to-have, but a must-have factor for a successful MSP business, and … Continue reading Client Retention Best Practices
Managed Service Providers need more than just a marketing automation platform to truly succeed! As an MSP you are too busy working in your business, handling your client’s IT requirements to work on your business. Most MSPs just don’t have the time for complicated marketing automation tools! Even if they do invest in MSP marketing automation … Continue reading MSP Marketing Success needs more than just an MSP Marketing Software
In order to be able to market and sell your MSP services successfully, you need to know your buyer persona. Identifying buyer persona involves drawing up a profile of your buyers based on multiple factors such as your current client data, the market you operate in, the services you offer, etc. You may have more … Continue reading Do you know your buyer persona?
Your credibility as a trusted MSP is your most important asset. Your clients are trusting you with the backbone of their business–IT. This week in our blog, we share a video that offers some tips on how you can boost your business credibility.
Emails are one of the most popular marketing tools today. But, there’s a downside. They are so popular that your email marketing campaign has to be really interesting to catch your prospect’s attention. In our blog this week, we share a video that discusses how you can leverage MSP marketing automation platforms to engage in … Continue reading Creating effective MSP email marketing campaigns
Lead nurturing is a core component of successful MSP marketing and sales. It involves staying in touch with prospects even if they are not ready to buy. The fact is, that approximately 80% of the leads you get are not ready to make a purchase decision immediately. The key is to always remain on their radar … Continue reading Achieving MSP marketing goals in 2021: Lead Nurturing Best Practices
The COVID-19 pandemic has been one of the worst disasters to strike humankind in a long time. But, with vaccines in the picture, it seems like there’s light now at the end of the tunnel. While the virus and its impact won’t suddenly disappear at midnight on January 1st, 2021, things are certainly expected to … Continue reading Hit the ground running in 2021 with these MSP marketing tools
Hope you had a great Thanksgiving! In the spirit of Thanksgiving, this week we focus on 5 things you can do that (will help you close your leads faster and) your prospects will thank you for! #1– Day Zero alerts: Day Zero Alerts are messages alerting recipients of any vulnerabilities so they can safeguard themselves … Continue reading 5 Things your prospects will thank you for!
Download our recent whitepaper to learn how MSP Advantage Program lets MSPs like Bob focus on what they do best: Managing Services without worrying about sales and marketing, while still enabling them to attract new business.