Category Archives: Email marketing

MSP Marketing Fact: Your leads are only as good as your follow up

Email drips can only nurture a lead for so long. The conversion process will always require your personal attention to reach out and contact the lead. Invest in an MSP marketing and sales automation software that will let you know which contacts are demonstrating the most interest and who should be contacted first. It should … Continue reading MSP Marketing Fact: Your leads are only as good as your follow up

Different MSP marketing content types and how to leverage them to convert your leads

Content is the core of any marketing strategy. No matter how good your MSP marketing strategy is, if you don’t support it with quality content, you won’t be making much of a headway. Our blog this week discusses 4 key content types and explains how you can position them in your MSP marketing campaigns to … Continue reading Different MSP marketing content types and how to leverage them to convert your leads

Personalization: An important element in building a successful email marketing strategy for your MSP business

Email marketing is one of the key elements in your MSP marketing strategy. There is no dearth of email marketing software programs in the market that help MSPs engage in email marketing campaigns promoting their business. However, powerful email marketing is much more than just software. An email marketing tool alone can’t help you engage … Continue reading Personalization: An important element in building a successful email marketing strategy for your MSP business