Businesses are seeing a paradigm shift in their approach to sales, with most becoming customer-centric. It makes sense as well—especially because it is customers who drive revenue. This scenario can be imported into the MSP business model as well. When you are a local business owner with little money to devote to marketing, doesn’t it … Continue reading 5 WAYS TO BUILDING BETTER CUSTOMER RELATIONSHIPS
Personal branding is all about how you market yourself to the world. A personal brand is synonymous with reputation. Are you trustworthy? Are you an expert? How do people respond to your brand name? What you choose to project influences the way people think about you and your business. A well-built personal brand can help … Continue reading BUILDING YOUR PERSONAL BRANDING STRATEGY
LinkedIn is the world’s largest professional network…300 million users and growing. 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase (Social Media Today). 45 % of B2B marketers have gained a customer through LinkedIn (Social Media Today). LinkedIn tops the list of social media platforms used by B2B marketers at … Continue reading Why It Is Important To Have LinkedIn Profile?
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E-Mail marketing is an excellent way to advertise your business. More and more companies are turning to email to conduct marketing initiatives as it is the most effective form of online promotion. It helps you to quantify the number of emails opened by your recipients and the number of times your embedded links were clicked. … Continue reading 6 WAYS TO MAKE YOUR E-MAIL MARKETING CAMPAIGNS EVEN BETTER
Web marketing helps you create a relationship. And one of the best ways to build relationships is through blogging. Blogs are a web-based log of entries about a particular subject or topic. Though blogs mainly include text, it can also include videos, pictures and audio. Here are 12 quick tips to help you blog better… … Continue reading 12 QUICK WAYS TO MAKE YOUR BLOG ROCK
Being a service oriented business, you always need to be ready with evidence to showcase your skills. Case studies play a vital role in increasing a customer’s confidence in your service. Case studies allow you to highlight your success stories using real life examples. These success stories include the entire process of how you were … Continue reading 6 Tips To Craft An Effective Case Study
To sell your MSP services successfully you need to understand the pain points of your prospects. In this blog we address the key IT challenges faced by law firms so that you can include them in your messaging. IT Challenges Faced by Law Firms: Accessibility to Older Data and Documents: Service sector businesses that include … Continue reading MSP – Are you Pitching to Law Firms?
Email marketing still remains the most effective tool to reach out to a wide range of audiences. Effective email marketing can play a major role in influencing your target audience. Email marketing is cheap and fast. Unfortunately, because of these key benefits, businesses end up abusing this medium. Too many emails, too soon; unsolicited email … Continue reading Steps to Create an Effective MSP Marketing Campaigns using Email