I was running errands today, and had library books to return. It is a large system, but my nearest branch is only open 4 hours a day, 4 days a week. But which days and when? I pulled the car over and checked their website on my phone. They didn’t have a mobile adapted site … Continue reading Mobile access – How to annoy a visitor with your page setup.
When you get a new dog, he doesn’t understand anything you say. “Not on the rug, Duke.” “Outside, Duke. Right now!” “ Let’s go for a ride in the car, Duke.” For him it is all “ blah, blah, blah, Duke, blah, blah, blah.” Since you don’t speak “dog,” you have a problem. You’ve got … Continue reading My dog doesn’t understand me: MSP Sales isn’t an IT job.
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Keeping a lead engaged until you get that first appointment requires a particular skill set. There are MSP sales tools available now that mean old-fashioned cold calling can be avoided. As a technical person, running sales isn’t in your background, and this process may make you a little uncomfortable. Here are some basic steps using … Continue reading MSP Sales Tip : Getting That First Appointment from a Lead
When you’re out there trying to market your services, how effectively are you getting across the message that you really understand the specific needs of the client your pitching to? For instance, if you’re looking for clients in the medical field, they need to feel you’re aware of the specifics of their business needs. There … Continue reading Personalize your Sales
You’re getting busier now. As your business grows you need to hire an additional technical person. Suddenly you’ve been thrust into the human resources role of interviewer. This blog is about doing a better job interviewing applicants. Most managers lack much training in interviewing skills, and that can be bad news. A poor hire is … Continue reading Hiring Skills: The REALLY IMPORTANT Things to Ask
Your website is your marketing representative on the internet. It is the extension of your business persona and it should be treated as such to maximize your business potential. In the past when a need emerged, a prospect might reach for the yellow pages. Now, she will reach for her computer to find answers to … Continue reading MSP Website: A Significant Marketing Tool
The need to increase sales is an ongoing process. Rather than becoming complacent after meeting your goals for the current fiscal year, you need to keep on working to stay ahead of your competition. To accomplish your goals you need to add new customers to your customer base. You need to generate more leads. Technology … Continue reading LinkedIn: an Effective Lead Generation Tool for MSPs
Congratulations! You have hit that milestone called a ‘sale’. Now it is time to implement what the core of your services is: Information Technology. On the surface, it seems simple enough because this is what your education was all about. You’re the expert in managed IT services. A set of guidelines will come in handy … Continue reading Post-Sales Processes: The Final Act for MSPs
Overcoming a Common Challenge for MSPs: Connecting with Decision Makers Part I Connecting with a decision maker can be intimidating if you are not used to it. Decision makers are often busy executives with limited time. They often also will work hard to limit your access to them. To get them on the phone for … Continue reading MSPs: Connecting with Decision Makers Part I