Tag Archives: MSP customers

WHY YOUR SALES/MARKETING AUTOMATION INVESTMENT WON’T BEAR RESULTS – PART-2

May 20, 2016UncategorizedMSP advantage program, msp automation, MSP customers, msp marketing, msp marketing and sales, msp sales, msp sales enablementRukmani Anantharaman

In the last blog we discussed the top 3 reasons why msp sales/marketing automation investments fail. this week, we explore 3 more reasons for this failure TRACK YOUR PROSPECT FLOW Once your sales and marketing funnel has been analyzed, the next step is to determine where the leads are coming from into your funnel and … Continue reading WHY YOUR SALES/MARKETING AUTOMATION INVESTMENT WON’T BEAR RESULTS – PART-2 →

3 Reasons Customer Retention Is Great Marketing

June 12, 2015Uncategorizedcustomer retention, MSP advantage program, MSP customersRukmani Anantharaman

The 1 customer you have vs. the 2 you want One of the older marketing adages is that the one customer you have is worth two you don’t. The idea behind this is pretty simple. The adage is premised on some basic facts which many firms choose to forget in their drive for greater revenues. It costs … Continue reading 3 Reasons Customer Retention Is Great Marketing →