The module helps corporate marketing teams engage in improved webinar marketing and webinar lead management at local levels.

Mindmatrix users can now syndicate their webinars with the Mindmatrix platform and make their webinar marketing more attractive and effective. Mindmatrix’s webinar syndication module allows companies to build powerful landing pages and email campaigns at the corporate level for promoting their webinars, customize them for their channel partners/sales teams and also send them to their end audience on behalf of their channel partners and salespeople.

Besides making the webinar marketing task more effective, Mindmatrix also makes it easy to manage webinar leads by automatically routing the webinar registrants to the right channel partner/salespeople based on predefined rules. The module also synchronizes contacts between the webinar portal and the Mindmatrix platform in real-time, thus enabling companies to target the webinar registrants in other marketing/sales campaigns without having to import their contact information from the webinar platform.

Harbinder Khera, CEO, Mindmatrix says, “Webinars are a great way to attract qualified leads and the Mindmatrix webinar integration module makes your webinars even more effective at lead generation. Generally, companies engage in webinars at the corporate level. Most of the marketing for the webinar happens through the corporate marketing department. Most often, an email invitation for the webinar goes to the company’s channel partners who then forward the emails to their leads. The disadvantage with this chain of communication is that somewhere down the line it loses the personal touch. This is where Mindmatrix comes into the picture. We wondered how it would be if companies could promote their webinars to their end leads at the local, channel partner level. The answer was–Powerful. That kind of webinar marketing would be powerful. And that caused our webinar syndication module to come into existence.”.