When Google introduced search personalization, it brought about a revolution of sorts. The search results became customized to suit the demographics and previous search history of the user. Google could now predict what its users were looking for. And sometimes, even dictate to its users what they should look for, instead. It was then, that … Continue reading Using Marketing Automation to Create Personalized MSP Marketing and Sales Content
Tag Archives: MSP
Are you focusing on your website as a MSP marketing tool that you assume will be accessed by desktop, laptop, and tablet? That could mean you will begin to lose visitors to your site. Do you have a smartphone? How often do you search the web from your phone? Quite often, most likely. Notice a … Continue reading Your website, mobile access, and your brand. Trouble?
Wikipedia describes Big Data as, “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization. The trend to larger data sets is due to the additional information derivable … Continue reading Making Big Data MSP-Friendly
I’m sure as a MSP, you have been using lead nurturing for some time now. However, with regular use of lead nurturing, or anything for that matter, some best practices can fall by the wayside. To ensure that you are making the most of your lead nurturing campaign, we have made a quick list of … Continue reading 10 MSP Marketing Tips to boost your Lead Nurturing success
you ever feel like you’re constantly working but never accomplishing anything? MSPs often have too many responsibilities on their plate. This can often end in low productivity as you try to juggle too many things. If you can boost your productivity you can raise revenue. Here are a few tips and trick to keep you … Continue reading Productivity tips for the busy MSP
Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. … Continue reading Powered by Mindmatrix, Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners*
Do you wish to take your MSP/IT business one step beyond just generating quality leads? This post brings to you, a concept that will change the way you process your leads, for the better–a concept known as Lead Scoring. WHAT is lead scoring? Suppose you have two leads, A and B. Lead A visits your … Continue reading Lead Scoring for MSP/IT Service Providers
Personal branding is all about how you market yourself to the world. A personal brand is synonymous with reputation. Are you trustworthy? Are you an expert? How do people respond to your brand name? What you choose to project influences the way people think about you and your business. A well-built personal brand can help … Continue reading BUILDING YOUR PERSONAL BRANDING STRATEGY
Are you thinking of investing in a sales or marketing automation tool? Do you consider it as the ticket to your success? Well, while automation can definitely make a major difference to your business and incoming revenue, it DOES NOT guarantee success. It’s not like you pump a few dollars into the sales or marketing … Continue reading SALES AUTOMATION ALONE IS NOT ENOUGH
Personal branding is all about how you market yourself to the world. A personal brand is synonymous with reputation. Are you trustworthy? Are you an expert? How do people respond to your brand name? What you choose to project influences the way people think about you and your business. A well-built personal brand can help … Continue reading BUILDING YOUR PERSONAL BRANDING STRATEGY