Many MSPs shy away from participating in events in fear of losing money. But, by skipping events you are losing out on one of the most profitable ways to raise awareness about your business and product! This Thursday, we have our leading MSP Marketing Consultant, Megan Cramer discussing how you can leverage event marketing to build strategic partnerships.
This webinar takes a look at one of the most powerful tools companies like yours have for generating new business – hosting an event. Whether this is a webinar of your own, an in-person event at the office, or a fun outing, hosting an event gives you the chance to present your value proposition in an engaging way and jump-start sales conversations.
We’ll look at:
– What you need to consider while planning a full-fledged campaign for an even
– How to track responses and follow up while the campaign runs
– Methods for gathering information during the event
– Important considerations for following up after the event
If you’ve never hosted your own event, these tactics will help you plan and execute your first one with confidence. If you do regularly put on events, you’ll be given a valuable framework to keep in mind for your next one and more to come.