Contributed by – Nicole Goodwin Who is this article useful for? This article is helpful for any MSP tracking their contact activity and how the reports can assist in sales follow up. Where can I see my contact activity report? To see the activity of a specific contact you can go to Connections then select … Continue reading Best practices for utilizing your contact activity reporting for sales follow up
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Who is this article useful for? This article is helpful for any MSP tracking their content. What is lead scoring? Assigning a score to a contact based on interactions with your sales and marketing materials. In simple terms for every click, open, or download they receive points. As they gain points it shows you that … Continue reading Importance of lead scoring in MSP Marketing
A figure that gets thrown around often when talking about sales follow up is 12. But 12 what? A novice in the MSP sales world may think this simply refers to 12 outgoing phone calls, but there are several reasons why this isn’t a smart approach. It’s definitely true that as a MSP, it’s vital … Continue reading How often, and when should I be following up?
Guest Blogger – Megan Cramer As a leader in MSP business, you already know it brings nothing but headaches when companies who are ill fit for one another try to do business together. Imagine trying to squeeze into a pair of pants that are too small and attempting a graceful yoga routine. It’s not comfortable, … Continue reading What is an ideal client profile, and who is mine?
Your Email Content Is Only As Effective As Your Contact Segmentation When it comes to MSP marketing, segmenting your contact list should be step one of the process. First and foremost, you want your contacts to get the most relevant and valuable content. 88% of marketers believe segmentation to be a key element impacting customer … Continue reading Why is it important to segment your list
As a MSP you might find yourself struggling with lead generation because you won’t have a corporate marketing department to support you by providing quality leads. Also, if you are like most MSPs, then you wouldn’t be having a sales team at your disposal to close those leads. Here are some very effective tips that … Continue reading MSP marketing tips to help you attract leads
A guest blog by Laura Estes, our MSP Marketing & Sales Enablement Consultant. Research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn. Optimize your page so your company is found more easily and gains credibility when a prospect views your page! If you … Continue reading 5 Quick Ways to Optimize Your Linkedin Company Profile for Better Visibility
Mindmatrix was chosen for the critical add-ons it released this year Pittsburgh-based, leading Channel and sales enablement solutions provider, Mindmatrix has been declared a ‘Rising Star’ by Destination CRM in The 2018 Market Awards. Mindmatrix shares this prestigious title with other industry leaders including LinkedIn, Urban Airship, and Freshworks. Mindmatrix was chosen for the consistent … Continue reading Mindmatrix declared a ‘Rising Star’ by Destination CRM in The 2018 Market Awards
Many MSPs shy away from participating in events in fear of losing money. But, by skipping events you are losing out on one of the most profitable ways to raise awareness about your business and product! This Thursday, we have our leading MSP Marketing Consultant, Megan Cramer discussing how you can leverage event marketing to … Continue reading How to strategically plan a marketing campaign
The content packages, available exclusively to Mindmatrix platform users, helps them effectively overcome their key marketing challenge–content creation Pittsburgh-based, leading MSP-IT marketing and sales enablement services provider, Mindmatrix announced today that it was launching a new service line–Mindmatrix content packages to help its core customer group, the MSP/IT industry partners, effectively meet their marketing and … Continue reading Mindmatrix launches MSP marketing and sales content packages exclusively for Mindmatrix customers