The best way to leverage existing and new relationships from your events is to stay in touch. You should develop tailored messaging for every scenario a contact may fall into. If they were able to attend – great! – Make sure your email follow up includes a thank you as well as valuable takeaway information. … Continue reading How to strategically plan a marketing campaign for events: Part-IV
Tag Archives: MSP Sales and Marketing
This post takes a look at one of the most powerful tools companies like yours have for generating new business – hosting an event. Whether it is a webinar of your own, an in person event at the office, or a fun outing, hosting an event gives you the chance to present your value proposition … Continue reading How to strategically plan a marketing campaign for events: Part-I
Sales and Marketing Working Together Nailing down the overall success of a MSP marketing campaign is something rather elusive, because success can be defined in several different ways in the marketing world. Very often there is a mix of both marketing and sales processes that spur the conversion of a lead into a customer (it’s … Continue reading Judging the success of your MSP marketing efforts
Sales and marketing alignment is one topic that commonly comes up in any discussion related to improving MSP marketing and sales effectiveness. A study by MathMarketing concluded that the businesses with the greatest degree of sales and marketing alignment grow faster, close 38% more deals and lose 36% fewer customers than their non-aligned counterparts. For … Continue reading The Secret Sauce to MSP Success: Marketing & Sales Alignment
Contributed by- Megan Cramer Why you should NOT purchase an email list! It’s tempting to think that in order to reach out to a large number of prospects with the least amount of effort, you can simply buy an email list. This is a terrible idea. The contacts on the list had to have opted into … Continue reading The importance of quality contacts
Contributed by – Nicole Goodwin Who is this article useful for? This article is helpful for any MSP tracking their contact activity and how the reports can assist in sales follow up. Where can I see my contact activity report? To see the activity of a specific contact you can go to Connections then select … Continue reading Best practices for utilizing your contact activity reporting for sales follow up
Who is this article useful for? This article is helpful for any MSP tracking their content. What is lead scoring? Assigning a score to a contact based on interactions with your sales and marketing materials. In simple terms for every click, open, or download they receive points. As they gain points it shows you that … Continue reading Importance of lead scoring in MSP Marketing
A figure that gets thrown around often when talking about sales follow up is 12. But 12 what? A novice in the MSP sales world may think this simply refers to 12 outgoing phone calls, but there are several reasons why this isn’t a smart approach. It’s definitely true that as a MSP, it’s vital … Continue reading How often, and when should I be following up?
Guest Blogger – Megan Cramer As a leader in MSP business, you already know it brings nothing but headaches when companies who are ill fit for one another try to do business together. Imagine trying to squeeze into a pair of pants that are too small and attempting a graceful yoga routine. It’s not comfortable, … Continue reading What is an ideal client profile, and who is mine?
Your Email Content Is Only As Effective As Your Contact Segmentation When it comes to MSP marketing, segmenting your contact list should be step one of the process. First and foremost, you want your contacts to get the most relevant and valuable content. 88% of marketers believe segmentation to be a key element impacting customer … Continue reading Why is it important to segment your list