Guest Blogger – Megan Cramer As a leader in MSP business, you already know it brings nothing but headaches when companies who are ill fit for one another try to do business together. Imagine trying to squeeze into a pair of pants that are too small and attempting a graceful yoga routine. It’s not comfortable, … Continue reading What is an ideal client profile, and who is mine?
Tag Archives: MSP Sales and Marketing
Your Email Content Is Only As Effective As Your Contact Segmentation When it comes to MSP marketing, segmenting your contact list should be step one of the process. First and foremost, you want your contacts to get the most relevant and valuable content. 88% of marketers believe segmentation to be a key element impacting customer … Continue reading Why is it important to segment your list
A guest blog by Laura Estes, our MSP Marketing & Sales Enablement Consultant. Research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn. Optimize your page so your company is found more easily and gains credibility when a prospect views your page! If you … Continue reading 5 Quick Ways to Optimize Your Linkedin Company Profile for Better Visibility
Mindmatrix was chosen for the critical add-ons it released this year Pittsburgh-based, leading Channel and sales enablement solutions provider, Mindmatrix has been declared a ‘Rising Star’ by Destination CRM in The 2018 Market Awards. Mindmatrix shares this prestigious title with other industry leaders including LinkedIn, Urban Airship, and Freshworks. Mindmatrix was chosen for the consistent … Continue reading Mindmatrix declared a ‘Rising Star’ by Destination CRM in The 2018 Market Awards
Many MSPs shy away from participating in events in fear of losing money. But, by skipping events you are losing out on one of the most profitable ways to raise awareness about your business and product! This Thursday, we have our leading MSP Marketing Consultant, Megan Cramer discussing how you can leverage event marketing to … Continue reading How to strategically plan a marketing campaign
When Google introduced search personalization, it brought about a revolution of sorts. The search results became customized to suit the demographics and previous search history of the user. Google could now predict what its users were looking for. And sometimes, even dictate to its users what they should look for, instead. It was then, that … Continue reading Using Marketing Automation to Create Personalized MSP Marketing and Sales Content
Wikipedia describes Big Data as, “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization. The trend to larger data sets is due to the additional information derivable … Continue reading Making Big Data MSP-Friendly
I’m sure as a MSP, you have been using lead nurturing for some time now. However, with regular use of lead nurturing, or anything for that matter, some best practices can fall by the wayside. To ensure that you are making the most of your lead nurturing campaign, we have made a quick list of … Continue reading 10 MSP Marketing Tips to boost your Lead Nurturing success
Pittsburgh-based, leading channel and sales enablement software provider, Mindmatrix announced today that it was launching four new marketing concierge service packages with leading continuity and disaster recovery innovator, Datto. Datto’s partners are MSPs (Managed Service Providers); with Mindmatrix’s long standing leadership in concierge services for MSPs, the new programs offer a perfect solution for common marketing … Continue reading Mindmatrix launches Four Additional Marketing Concierge Service Packages Exclusively for Datto Partners
Feeling distraught after endless cold calling with no results? Well, a MSP marketing and sales enablement software can help you by directing you towards hot sales leads and enabling more conversions, faster. Generally, a MSP marketing and sales enablement platform utilizes a feature called the scoring model. This model helps you to track your leads … Continue reading 4 MSP Marketing Tips to keep in mind when cold-calling