It’s time to step up and defend your clients Earlier this month reports came out that new hacking damage will come via the latest area of connectivity that we have at work, as well as at home. The “Mirai malware” was released recently. It invaded Internet-linked devices and then used those devices to take down … Continue reading Only YOU can prevent the latest hack
Tag Archives: msp marketing
The 1 customer you have vs. the 2 you want One of the older marketing adages is that the one customer you have is worth two you don’t. The idea behind this is pretty simple. The adage is premised on some basic facts which many firms choose to forget in their drive for greater revenues. It … Continue reading 3 Reasons Customer Retention Is Great Marketing
Personal branding is all about how you market yourself to the world. A personal brand is synonymous with reputation. Are you trustworthy? Are you an expert? How do people respond to your brand name? What you choose to project influences the way people think about you and your business. A well-built personal brand can help … Continue reading BUILDING YOUR PERSONAL BRANDING STRATEGY
Securing the second opportunity to meet your prospect means that you have done a good job during the first one. In this article we will discuss how you can keep that momentum going. You will have to put your heart and soul into the preparation for this. But this time you are going to sell … Continue reading MSPs: How to Convince Your Prospect to Convert, Part 2
To sell your MSP services successfully, you need to understand the pain points of your prospects. In this blog we address the key IT challenges faced by doctor’s offices so that you can include them in your messaging. Inability to hire IT staff Most doctor’s offices lack the budget and space to hire a full- … Continue reading MSP – ARE YOU MARKETING TO PHYSICIAN’S OFFICES?
Many MSPs simply can’t seem to understand why they are not able to generate enough leads even though they are the best in the business. As a result they end up investing a lot in buying leads and contact lists–which more often than not, don’t work. The truth of the matter is, most MSPs are … Continue reading A Roadmap to MSP Lead Generation: This is what you need to do to make those leads come to you
The email editor of the channel & sales enablement software makes it easier to create customized email templates Today, Mindmatrix announced a major enhancement to its channel and sales enablement software which will work to improve user experience greatly. This enhancement is for the email marketing module of the platform. The enhanced email editor makes … Continue reading Mindmatrix Upgrades its Channel & Sales Enablement Software to include Exciting New Features
In the last blog we discussed the top 3 reasons why msp sales/marketing automation investments fail. this week, we explore 3 more reasons for this failure TRACK YOUR PROSPECT FLOW Once your sales and marketing funnel has been analyzed, the next step is to determine where the leads are coming from into your funnel and … Continue reading WHY YOUR SALES/MARKETING AUTOMATION INVESTMENT WON’T BEAR RESULTS – PART-2
Few days to go for our upcoming webinar on Channel Sales Enablement. Mindmatrix and SiriusDecisions jointly brings to you channel expert Laz Gonzalez over for the webinar. The webinar will be held on May 10, 1:00 PM (EST)/ 10.00 AM (PST). See you there! Click here to register for the webinar.
See you at Channel Focus2016!