Are you thinking of investing in a marketing automation system to market your business better? For busy MSPs and IT service providers with little time on their hands, marketing automation can be of great help. But, if you think your marketing automation system is ‘automagically’ going to make your sales and marketing take-off, then you … Continue reading Reasons why marketing automation doesn’t automagically work
Tag Archives: MSP advantage program
Lead scoring is a must-have tool for today’s MSP-IT service providers. This blog post provides a quick introduction to lead scoring and tells you how lead scoring can help you make the most of your IT-MSP marketing efforts. What is lead scoring? Lead scoring is the process of assigning points or scores to prospects that … Continue reading Lead scoring: A key marketing tool for MSP-IT service providers
If you are pitching to Accounting Firms, then spare a minute to read this post. It talks about the top IT challenges faced by accounting firms. Be sure to address these specific pain-points when talking to prospects from accounting firms… Speed, transparency, communication and collaboration With multiple offices and multiple teams, your prospects struggle to … Continue reading Here’s What To Talk About When Pitching To Accounting Firms
Staying in Front of Potential Customers in the Sales Funnel Having overcome the challenge of generating inbound leads is only half the battle. Nurturing those leads into potential customers and staying in touch with them when they need answers is your next assignment. Now you ask yourself: how do we not lose these potential customers … Continue reading How an MSP Can Conquer the Sales Funnel
Leading MSP & hi-tech channel enablement provider, Mindmatrix, to showcase its MSP–IT Advantage Program at the IT Nation 2016 Mindmatrix is sponsoring and exhibiting at IT Nation, 2016 to be held at Hyatt Regency, Orlando, FL on November 9-11, 2016. Matthew Connolly & Eric Weber, MSP Sales & Marketing Enablement Experts from Mindmatrix, will be … Continue reading Mindmatrix to Exhibit at IT Nation 2016 – Booth #910
Securing the second opportunity to meet your prospect means that you have done a good job during the first one. In this article we will discuss how you can keep that momentum going. You will have to put your heart and soul into the preparation for this. But this time you are going to sell … Continue reading MSPs: How to Convince Your Prospect to Convert, Part 2
E-Mail marketing is an excellent way to advertise your business. More and more companies are turning to email to conduct marketing initiatives as it is the most effective form of online promotion. It helps you to quantify the number of emails opened by your recipients and the number of times your embedded links were clicked. … Continue reading 6 WAYS TO MAKE YOUR E-MAIL MARKETING CAMPAIGNS EVEN BETTER
Last week we shared 5 steps that you can take to increase lead inflow for your business. This, week, we share 3 more things you can do to keep them coming. After going through this e-guide, you will be able to zero down on quality leads and discuss the steps which will make an impact … Continue reading The key to retain MSP leads is here!
Many MSPs simply can’t seem to understand why they are not able to generate enough leads even though they are the best in the business. As a result they end up investing a lot in buying leads and contact lists–which more often than not, don’t work. The truth of the matter is, most MSPs are … Continue reading A Roadmap to MSP Lead Generation: This is what you need to do to make those leads come to you
In the last blog we discussed the top 3 reasons why msp sales/marketing automation investments fail. this week, we explore 3 more reasons for this failure TRACK YOUR PROSPECT FLOW Once your sales and marketing funnel has been analyzed, the next step is to determine where the leads are coming from into your funnel and … Continue reading WHY YOUR SALES/MARKETING AUTOMATION INVESTMENT WON’T BEAR RESULTS – PART-2