Tag Archives: MSP advantage program

Patient portals: An opportunity to drive your value proposition home

The Coronavirus pandemic has resulted in many doctor’s clinics making the transition to online consultations. This has resulted in an increase in demand for MSP/IT service providers who can help doctor’s offices make the shift to online operations smoothly. If you are looking to pitch your services to doctor’s offices at this time, you shouldn’t … Continue reading Patient portals: An opportunity to drive your value proposition home

Drawing up a successful lead-gen plan for your MSP business

If you have been following our last few webinars and blogs, you would know that the most common MSP marketing challenge is lead generation. We have been discussing various lead-gen sources last couple of weeks and this week we talk about some lead gen best practices that will help you create a successful lead-gen plan … Continue reading Drawing up a successful lead-gen plan for your MSP business

Earning the trust of your leads is even more important during this time of crisis

These are difficult times, especially from the B2B sales perspective. The market is competitive with everyone trying to make a sale and at the same time, buyers are more cautious with respect to spending money. They are looking to cut non-essential expenses and maximize their ROI, but also want to invest in trustworthy vendors. Here … Continue reading Earning the trust of your leads is even more important during this time of crisis

360-degree lead view, lead tracking tools and your website, what’s the link?

If you want to close leads, you need to be able to really speak to them, and by that, I mean your marketing and messaging should resonate with them and be truly relevant to them. One way to make that happen is by studying lead behavior. Yes…it sounds like a very scientific, methodical process that … Continue reading 360-degree lead view, lead tracking tools and your website, what’s the link?

3-Steps to business planning for MSPs

Just as you would use Google Maps to navigate through a long, lesser-known route, a business plan can help you navigate through your business challenges to help achieve your business goal. But, the surprising statistic is that 80 percent of MSPs don’t have a formal business plan!  So, if you are to create a business … Continue reading 3-Steps to business planning for MSPs