The 1 customer you have vs. the 2 you want One of the older marketing adages is that the one customer you have is worth two you don’t. The idea behind this is pretty simple. The adage is premised on some basic facts which many firms choose to forget in their drive for greater revenues. It costs … Continue reading 3 Reasons Customer Retention Is Great Marketing
All posts by Rukmani Anantharaman
Well, the word is out from Google. As of this past April, the dominant search engine will take into account the mobile friendly nature of websites. While this has been factored into their algorithms in the past, the extent to which it mattered has not been known. Beginning April 21, 2015, Google will be considering … Continue reading MOBILE FRIENDLY: Google Has Spoken
Are you going to be present at the Autotask Community Live Event? If yes, then, we, at Mindmatrix would love to catch up with you and share a few ideas on sales enablement for MSPs. Do drop in when you are at the event! .
What are the other challenges that Managed Service Providers typically face as they try sell and market their services? Obviously, foremost is a lack of time to spend on selling. Automation can go a long way in helping MSPs become more effective marketers while limiting the amount of time they have to devote to it. … Continue reading Picking the right automation software: More ideas
Every organization faces specific challenges at various stages of the sales cycle – from lead generation to closing new business. Sales enablement and automation is what can set a provider of manager services apart from the competition. Getting Started We can start with some background by looking first at the sales funnel model. It can … Continue reading Sales Enablement and Automation: Picking the Right Software to market your services
There is a third area that is unique to B2B sales. The distinction is that B2B sales generally means a slower sales cycle than consumer sales. You have to be ready to accept that the time from initial contact to a signed contract can be quite lengthy. There are factors that contribute to this. The first … Continue reading B2B Sales part 3 – The Slower sales cycle
2 weeks ago we started a discussion of the characteristics of business-to-business sales (B2B) and noted there are several differentiating factors. Today I’ll talk about the role of the decision maker in B2B sales. How it differs from consumer sales, and what you need to be aware of going forward in B2B sales. An area … Continue reading Decision makers: They Demand Respect
Now that the internet and social media have become so prevalent, it’s hard to remember when we used the words “social network” to describe our real life friends, family, and business contacts, but of course this is still an extremely effective way to conduct business. The question a lot of businesses have today is how … Continue reading How to Turn Your Real Life Network Into an Online Lead Generator
B2C (Business–to-Consumer sales) and B2B (Business-to-Business sales) have been long seen as separate markets that require distinctly different marketing strategies. Business purchasers are driven by different motivators than consumers. They also have more distinct expectations about the entire sales process. As an MSP, you are selling B2B and you’re prospects are going to respond better … Continue reading Understanding how to sell to another business-Part 1
Today’s blog suggests a simple value adding idea that might help you provide greater client satisfaction. Despite all the firewalls and spam folders, there is one excellent method for hackers to get into systems. It is the phishing scam. As you know, phishers send out emails on a subject that would appear to be relevant … Continue reading Phishing and MSPs: Teach your clients well.