All posts by Rukmani Anantharaman

MSPs: How to Convince Your Prospect to Convert, Part 1

Selling your services to businesses can be very challenging, not only because of skeptical prospects but also because you are in a very competitive environment. Selling doesn’t stop with lead generation. Once you have a potential buyer, you still really have your work cut out for you. You need a sales strategy. You need to … Continue reading MSPs: How to Convince Your Prospect to Convert, Part 1

My dog doesn’t understand me: MSP Sales isn’t an IT job.

When you get a new dog, he doesn’t understand anything you say. “Not on the rug, Duke.” “Outside, Duke. Right now!” “ Let’s go for a ride in the car, Duke.” For him it is all “ blah, blah, blah, Duke, blah, blah, blah.” Since you don’t speak “dog,” you have a problem. You’ve got … Continue reading My dog doesn’t understand me: MSP Sales isn’t an IT job.

MSP Sales Tip : Getting That First Appointment from a Lead

Keeping a lead engaged until you get that first appointment requires a particular skill set. There are MSP sales tools available now that mean old-fashioned cold calling can be avoided. As a technical person, running sales isn’t in your background, and this process may make you a little uncomfortable. Here are some basic steps using … Continue reading MSP Sales Tip : Getting That First Appointment from a Lead