Keeping a lead engaged until you get that first appointment requires a particular skill set. There are MSP sales tools available now that mean old-fashioned cold calling can be avoided. As a technical person, running sales isn’t in your background, and this process may make you a little uncomfortable. Here are some basic steps using … Continue reading MSP Sales Tip : Getting That First Appointment from a Lead
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Securing the second opportunity to meet your prospect means that you have done a good job during the first one. In this article we will discuss how you can keep that momentum going. You will have to put your heart and soul into the preparation for this. But this time you are going to sell … Continue reading MSPs: How to Convince Your Prospect to Convert, Part 2
Selling your services to businesses can be very challenging, not only because of skeptical prospects but also because you are in a very competitive environment. Selling doesn’t stop with lead generation. Once you have a potential buyer, you still really have your work cut out for you. You need a sales strategy. You need to … Continue reading MSPS: HOW TO CONVINCE YOUR PROSPECT TO CONVERT, PART 1
Did you know you can use LinkedIn to nurture B2B relationships and connect with prospects? Join our webinar on LinkedIn Lead Generation for MSPs to learn more .
When you’re out there trying to market your services, how effectively are you getting across the message that you really understand the specific needs of the client your pitching to? For instance, if you’re looking for clients in the medical field, they need to feel you’re aware of the specifics of their business needs. There … Continue reading Personalize your Sales
You’re getting busier now. As your business grows you need to hire an additional technical person. Suddenly you’ve been thrust into the human resources role of interviewer. This blog is about doing a better job interviewing applicants. Most managers lack much training in interviewing skills, and that can be bad news. A poor hire is … Continue reading Hiring Skills: The REALLY IMPORTANT Things to Ask
Your website is your marketing representative on the internet. It is the extension of your business persona and it should be treated as such to maximize your business potential. In the past when a need emerged, a prospect might reach for the yellow pages. Now, she will reach for her computer to find answers to … Continue reading MSP Website: A Significant Marketing Tool
The need to increase sales is an ongoing process. Rather than becoming complacent after meeting your goals for the current fiscal year, you need to keep on working to stay ahead of your competition. To accomplish your goals you need to add new customers to your customer base. You need to generate more leads. Technology … Continue reading LinkedIn: an Effective Lead Generation Tool for MSPs
Congratulations! You have hit that milestone called a ‘sale’. Now it is time to implement what the core of your services is: Information Technology. On the surface, it seems simple enough because this is what your education was all about. You’re the expert in managed IT services. A set of guidelines will come in handy … Continue reading Post-Sales Processes: The Final Act for MSPs
Overcoming a Common Challenge for MSPs: Connecting with Decision Makers Part I Connecting with a decision maker can be intimidating if you are not used to it. Decision makers are often busy executives with limited time. They often also will work hard to limit your access to them. To get them on the phone for … Continue reading MSPs: Connecting with Decision Makers Part I