All posts by Sarah Kaur

Best practices for client retention that MSPs should follow

In general, experts agree that retaining existing clients is as important as adding new ones. This is especially true in the current situation. Our blog this week discusses some client retention strategies that you can follow for optimal results.  Provide good service This is the most obvious and most important rule of client retention. If … Continue reading Best practices for client retention that MSPs should follow

Here’s how to win over the existing IT team when pitching your co-managed IT services to a client

Last month we discussed how to pitch your IT services successfully to prospects that already have an IT team in-house. If you missed reading that blog, you can check it out here. This week we discuss how you can overcome the resistance you may face from the in-house IT personnel themselves. It is important to … Continue reading Here’s how to win over the existing IT team when pitching your co-managed IT services to a client

Whitepaper: An MSP’s Guide to Selling Cybersecurity in a post-pandemic world

The recent rise in the WFH business model is making cybersecurity indispensable. This is the right time for you to convey the true value you bring to your clients with your cybersecurity services. In this whitepaper, we discuss a few things you should absolutely talk about to your prospects when pitching your cybersecurity services.

Whitepaper access: Client retention best practices

With the Coronavirus crisis, one of the major challenges faced by businesses is generating new leads. Businesses world over are having a tough time expanding their client base. However, at this moment, the most important thing you can do is make sure you hold onto your existing clients. In general, experts agree that retaining existing … Continue reading Whitepaper access: Client retention best practices

Pitching your IT services to a prospect with an in-house IT team

An objection that a lot of our MSP clients face when pitching to their prospects is that they (Prospects) already have an in-house IT team. If you have also come across this objection as an MSP, then this post is a must-read for you. In this post, we discuss four solid arguments that you can … Continue reading Pitching your IT services to a prospect with an in-house IT team

Educating your clients about the loose ends of cybersecurity

One of the most effective MSP marketing methods is educating your clients about the value you bring to their business. You can start by first discussing the risks and challenges they face and how you can help mitigate them. This approach helps you strike a chord with your prospects really early in the sales cycle. … Continue reading Educating your clients about the loose ends of cybersecurity

Patient portals: An opportunity to drive your value proposition home

The Coronavirus pandemic has resulted in many doctor’s clinics making the transition to online consultations. This has resulted in an increase in demand for MSP/IT service providers who can help doctor’s offices make the shift to online operations smoothly. If you are looking to pitch your services to doctor’s offices at this time, you shouldn’t … Continue reading Patient portals: An opportunity to drive your value proposition home