During these difficult times, out of sight can really be out of mind. So, make it a point to stay in touch with your leads consistently, even if they are not ready to sign up right away. This strategy works to keep your brand on top of their minds and chances are, when the Covid … Continue reading Stay on top of your prospect’s minds even during these difficult times
All posts by Sarah Kaur
These are difficult times, especially from the B2B sales perspective. The market is competitive with everyone trying to make a sale and at the same time, buyers are more cautious with respect to spending money. They are looking to cut non-essential expenses and maximize their ROI, but also want to invest in trustworthy vendors. Here … Continue reading Earning the trust of your leads is even more important during this time of crisis
The Covid-19 crisis is impacting the sales pipelines of SMBs pretty badly. In these tough times, here are two key lead-gen sources for you to consider if you find your leads are drying up too. LinkedIn Get on LinkedIn if you’re not already there. Create a page for your business, send connection requests to your … Continue reading Where do you get leads from, now that industry events and tradeshows are cancelled?
If you want to close leads, you need to be able to really speak to them, and by that, I mean your marketing and messaging should resonate with them and be truly relevant to them. One way to make that happen is by studying lead behavior. Yes…it sounds like a very scientific, methodical process that … Continue reading 360-degree lead view, lead tracking tools and your website, what’s the link?
Just as you would use Google Maps to navigate through a long, lesser-known route, a business plan can help you navigate through your business challenges to help achieve your business goal. But, the surprising statistic is that 80 percent of MSPs don’t have a formal business plan! So, if you are to create a business … Continue reading 3-Steps to business planning for MSPs
It makes sense for the busy MSP to invest in ready-to-use content packages, but make sure you ask your vendor these 3 questions before you buy them. In our last blog post we spoke about the 3 reasons why your ready-to-use MSP content package is not working. This week, we discuss 3 things you should … Continue reading 3 Things to look for when purchasing a MSP content package
A lot of MSPs invest in ready-to-use content packages for their sales and marketing but do they really work? For the busy MSP, getting ready-to-use sales and marketing content is surely a blessing. They don’t have the time or skill set needed to create new sales and marketing content consistently, and a lot of them … Continue reading 3 Things to consider before you buy that content package
In our post last month, we discussed why a content calendar is a must-have marketing asset for any MSP. In this week’s post, we discuss the 3 steps to creating a winning MSP content calendar.
The Coronavirus crisis is taking a toll on businesses all over the world and financial experts have already warned that it won’t be easy for businesses to get back on their feet even when the situation eases. While it will be challenging to revert to the pre-outbreak stage, there are ways to ensure you hit … Continue reading What Happens After the Coronavirus Crisis is Over?
When Tony Stark said, “I’m sorry. Earth is closed today.”, in Avengers Endgame, little did we imagine it would turn out to be true just two years later. But here we are amid lockdowns and quarantine wondering what should be our next step. In this time of uncertainty, one thing is certain, businesses cannot afford … Continue reading Don’t let the Coronavirus Outbreak erode your brand!