What is Lead Nurturing? Lead nurturing is the process of tracking your leads, gradually moving them toward a tighter focus on your product until they are qualified to be passed along to your sales team for conversion. Importance of Lead Nurturing In today’s B2B world A Lead Nurturing program plays a critical role in the … Continue reading Lead Nurturing Strategy: Thinking Out of the box
Tag Archives: MSP Sales and Marketing
The term, marketing, and sales enablement for managed service providers (MSP Sales Enablement) is currently very loosely defined in the market. There are very few MSP marketing sales enablement service providers in the true sense. In fact, a lot of them package basic marketing automation programs as MSP marketing and sales enablement tools. The truth … Continue reading MSP Marketing & Sales Enablement: What’s the right mix?
Now, with some semblance of normalcy since the COVID-19 pandemic, markets are slowly opening up. The tradeshow season is also here along with the summer. For the next couple of weeks, our blog will cover a few tactics that you can deploy to make your participation in trade shows for managed service providers a success. … Continue reading Trade show Marketing tactics for MSPs
Let’s face it…no one wants to be ambushed by a sales call or email in today’s busy times unless they are actively looking for a solution to their business challenge. But, that doesn’t mean, as a B2B Managed services provider you stop reaching out to your prospects. In our blog this week, we share a … Continue reading 5 Things to do to get your Prospect’s Attention!
Email drips can only nurture a lead for so long. The conversion process will always require your personal attention to reach out and contact the lead. Invest in an MSP marketing and sales automation software that will let you know which contacts are demonstrating the most interest and who should be contacted first. It should … Continue reading MSP Marketing Fact: Your leads are only as good as your follow up
Content is the core of any marketing strategy. No matter how good your MSP marketing strategy is, if you don’t support it with quality content, you won’t be making much of a headway. Our blog this week discusses 4 key content types and explains how you can position them in your MSP marketing campaigns to … Continue reading Different MSP marketing content types and how to leverage them to convert your leads
Relying on spreadsheets to keep track of leads is outdated and inefficient. It offers zero lead visibility and absolutely no clue when leads drop off your sales funnel. What you really need is a smart MSP marketing and sales automation tool that will help you track, manage and keep in touch with your leads at … Continue reading Excel won’t help you excel!
Lead nurturing is a core component of successful MSP marketing and sales. It involves staying in touch with prospects even if they are not ready to buy. The fact is, that approximately 80% of the leads you get are not ready to make a purchase decision immediately. The key is to always remain on their radar … Continue reading Achieving MSP marketing goals in 2021: Lead Nurturing Best Practices
The COVID-19 pandemic has been one of the worst disasters to strike humankind in a long time. But, with vaccines in the picture, it seems like there’s light now at the end of the tunnel. While the virus and its impact won’t suddenly disappear at midnight on January 1st, 2021, things are certainly expected to … Continue reading Hit the ground running in 2021 with these MSP marketing tools
In general, experts agree that retaining existing clients is as important as adding new ones. This is especially true in the current situation. Our blog this week discusses some client retention strategies that you can follow for optimal results. Provide good service This is the most obvious and most important rule of client retention. If … Continue reading Best practices for client retention that MSPs should follow