With the empowered buyer calling the shots today, MSP sales and marketing have changed big time. It is no longer about selling…it is all about adding real value to customers by building a good relationship with them, becoming their trusted advisor and ally and helping them make a sound purchase decision. This calls for a … Continue reading MSPs! Automation Alone Can’t Help You Succeed
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This post takes a look at one of the most powerful tools companies like yours have for generating new business – hosting an event. Whether it is a webinar of your own, an in person event at the office, or a fun outing, hosting an event gives you the chance to present your value proposition … Continue reading How to strategically plan a marketing campaign for events: Part-I
Contributed by- Megan Cramer Why you should NOT purchase an email list! It’s tempting to think that in order to reach out to a large number of prospects with the least amount of effort, you can simply buy an email list. This is a terrible idea. The contacts on the list had to have opted into … Continue reading The importance of quality contacts
Today I’ll offer a quick example of why we need to cut out the use of jargon in all of our marketing communications to customers. Have you ever been in a large airport terminal, and seen the many electric carts that carry passengers who aren’t able to walk long distances on their own? Since the … Continue reading How NOT to write to your prospects
Webinars offer you a great opportunity to showcase your knowledge and expertise, but- most MSPs think they are too time consuming or challenging. This week- we tell you how you can use webinars to position yourself as a thought leader in your space. Pick a simple topic– Picking a webinar topic is the first and … Continue reading Basic webinar how-tos for MSP/IT service providers
If you are pitching to Accounting Firms, then spare a minute to read this post. It talks about the top IT challenges faced by accounting firms. Be sure to address these specific pain-points when talking to prospects from accounting firms… Speed, transparency, communication and collaboration With multiple offices and multiple teams, your prospects struggle to … Continue reading Here’s What To Talk About When Pitching To Accounting Firms
5 Easy Steps for Creating Contact Lists: Marketing Automation So you purchased a Marketing Automation Software platform. Now how do you plan on getting your existing contact database imported into the new software system? Gathering contact lists can be one of the most difficult tasks a marketing person must complete but without importing contacts, the … Continue reading 5 Easy Steps for Creating Contact Lists: Marketing Automation