In our blog last week, we discussed how talking about very industry-specific IT vulnerabilities with your clients from the hospitality industry, will enable you to send the message across that you understand their sector and related IT risks very well. This week, we are back with more tips on the same topic. Explain how employee … Continue reading Pitching Managed Services to the hospitality industry: Part Two
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A well planned, on-schedule content calendar is a great tool to bring consistency to your MSP marketing and sales efforts. Do you know the one thing that most MSPs don’t have when it comes to their marketing and sales planning? A content calendar. A content calendar is one of the most important tools in marketing, … Continue reading Why do you need a MSP Content Calendar?
If, as a managed service provider, you have done everything you can, to boost your marketing and sales, and are still not satisfied with he results, here’s one video that you shouldn’t miss. This video highlights the 3 mistakes that MSPs make when it comes to their sales and marketing that could be affecting their … Continue reading 3 MSP Marketing mistakes that you need to stop making right away!
Are you looking to take your MSP marketing and sales to the next level in the new year? In our MSP marketing and sales blog, over the next few weeks, we will cover a few key points that you can use to make a solid case for your Managed Services when you reach out to … Continue reading MSP & Sales Marketing pitch 2022: The Cost Factor
As the owner of an MSP business, your hands are already full. You are in charge of your client’s IT infrastructure, making sure there’s not a single blip on the “trouble radar.” If some issue does come up, you are on it before it escalates. As a result, you have a lot going on and … Continue reading 5 Must have lead closure sales tools for MSPs
Marketing concierge services help MSPs and IT Service providers market their brand better by ensuring they get the support they need, just when they need it–even if they are too busy to engage in marketing and sales campaigns personally. This week we talk about MSP Marketing Concierge Services that add value to MSPs and other … Continue reading MSP Marketing Concierge Services: The key ingredient in MSP marketing success
Now, with the world returning to some semblance of normalcy for the first time since the start of the COVID-19 pandemic, markets are slowly opening up. As summer heats up, so does trade show season. In this video, we discuss a few tactics that you can use to make your participation in trade shows a … Continue reading Trade show Marketing Tactics for MSPs
Webinars are a great way to attract leads. Live webinars lend an unparalleled human touch to your marketing mix. Plus, when leads sign up to watch your webinar, you get to actually interact with them one-on-one. Isn’t that great? In this blog, we discuss how you can make the most of your MSP sales and … Continue reading Webinars: Are you Leveraging this Important Marketing Avenue?
What is Lead Nurturing? Lead nurturing is the process of tracking your leads, gradually moving them toward a tighter focus on your product until they are qualified to be passed along to your sales team for conversion. Importance of Lead Nurturing In today’s B2B world A Lead Nurturing program plays a critical role in the … Continue reading Lead Nurturing Strategy: Thinking Out of the box
The term, marketing, and sales enablement for managed service providers (MSP Sales Enablement) is currently very loosely defined in the market. There are very few MSP marketing sales enablement service providers in the true sense. In fact, a lot of them package basic marketing automation programs as MSP marketing and sales enablement tools. The truth … Continue reading MSP Marketing & Sales Enablement: What’s the right mix?