Explaining to a CIO or CTO how you can support and manage their technology comes naturally to you. You are both on the same turf and understand each other’s concerns. You live in the same world. However, there is generally another decision maker who will have to sign off on any contract for services. That … Continue reading A MSP-IT Service Provider’s Guide to Sell to the CFO: Part-1 →

Do you sit out the tradeshow season because you are not sure how to plan it? Many MSPs skip tradeshow participation entirely in fear of losing money because they don’t know how to plan it. Mindmatrix has partnered with Bering Mckinley to bring you a 3-part webinar series to help you make the most of … Continue reading MSP Webinar Recording: Making the most of MSP Tradeshows →

Research says that you need about 8 meetings or follow-ups before a lead is closed; but the first meeting plays a key role in determining if you will get a chance to meet the prospect again. Even the most seasoned salespeople know there is no clear rulebook for a perfect first sales meeting. That said, … Continue reading First Impressions Last | How to Secure a Second Sales Meeting →

Defying norms is what Sir Richard Branson does best. At a time when most business professionals complain about being too busy to be active on social, Branson has taken to it like a fish to water. He is devoted to his almost 11.7 million followers and keeps them engaged with his tongue-in-cheek updates. And, unlike … Continue reading A dozen things you can learn about being social from Richard Branson →

Marketing concierge services help MSPs and IT Service providers market their brand better by ensuring they get the support they need, just when they need it–even if they are too busy to engage in marketing and sales campaigns personally. This week we talk about MSP Marketing Concierge Services that add value to MSPs and other … Continue reading How marketing Concierge Services can take your marketing to the next level →

Looking to truly boost your MSP sales? Then, this blog post will tell you where to start. Who are your customers: First, try to understand who your customers are. Draw up a customer profile. At this stage, you need to answer questions like: Where are they located Which market do they target Draw up a … Continue reading 3 Quick Tips to help you sell more →

Last month we established that MSP marketing concierge can definitely help you do better. The next question is what kind of concierge services should you sign up for? Here are a few ideas on what you should look for before signing up for IT-MSP Marketing Concierge. Fresh content: You know that content is the key … Continue reading What to ask your IT-MSP Marketing Concierge service provider →

Establishing a consistent brand image and  messaging is a typical challenge faced by MSPs and other IT service providers as they grow. What happens when your client base increases, and you, as a small/mid-sized business can’t scale up to match it? Well, you end up using outdated our one-size-fits-all kind of marketing and sales content, … Continue reading Creative and design agency: A must-have MSP Marketing Concierge Service →

As a MSP-IT business owner, you may not have too much time to engage in elaborate marketing campaigns, but keeping your brand fresh in the minds of your prospects is not something that you can ignore. This week, we discuss one effective way to keep your business’s name on top of your prospect’s minds–Day Zero … Continue reading Day Zero Alerts: A great way to remind your prospects of you →

Emails are the most common marketing medium out there with every other business engaging in email marketing campaigns these days. Even as a small MSP/IT business owner, I’m sure you would’ve tried out email campaigns at some point of time. You have perhaps even subscribed to an email marketing tool. What happened afterwards? Many of … Continue reading 3 reasons MSP marketing emails don’t work →