Branding is an important concept in MSP marketing. Generally people identify branding with advertisements, logos, corporate standards etc. Branding actually goes far beyond the visual aspects that we see. Your Brand is the identity of your MSP-IT business. It is how your customers/prospects relate to your MSP business. No matter how good your advertisement or … Continue reading Key MSP Marketing Element: Your Brand, Your Identity →

Marketing and sales enablement software brings the two core functions of a business—sales and marketing on the same platform. For a business to be able to reach its ultimate aim of customer satisfaction, effective sales and marketing alignment is essential. It is this sales-marketing alignment that allows for sales and marketing processes to blend together … Continue reading 5 Benefits of Marketing and Sales Enablement Software for a busy MSP-IT service provider →

Your revenues are produced through business to business (B2B) sales. That is, you aren’t selling retail to the consumer market: your clients are other firms. In this blog post, we’ve produced a quick refresher of the key characteristics that are intrinsic to this particular sales process. Motivation to purchase The first and most critical difference … Continue reading B2B Sales: A Refresher on the Basics →

Smart sales prospecting refers to the process of evaluating a prospect by looking at all possible sources of prospect data, then responding to conclusions provided by that analysis. Smart sales prospecting works on the principle that not every lead is immediately willing to buy. While some may be highly interested and would like to start … Continue reading SMART SALES PROSPECTING FOR MSPS: PART 2 →

Smart Sales Prospecting with Sales-Marketing Alignment Success in sales mandates an obsessive focus on the customer. In order to develop a customer-centric approach, sales needs to be fully informed about each prospect’s behaviors, preferences, and needs. A study conducted by The Wharton School of Business noted it takes between 9 and 15 touchpoints for someone … Continue reading Smart Sales Prospecting for MSPs: Part 1 →

Mindmatrix Inc., the Pittsburgh-based, leading sales enablement software provider makes strong showing at industry events by sponsoring 3 key shows in the months of February and March. Mindmatrix is one the sponsors at the Bering McKinley Las Vegas Retreat, being held at the Linq hotel in Las Vegas, Nevada, February 4-6, 2018. Bering McKinley is … Continue reading Leading Sales Enablement Software Provider, Mindmatrix, Makes Strong Showing at Industry Events →

Did you miss our webinar on how to leverage tradeshows to build strategic partnerships? Here’s a recording just for you! Hosted by Mindmatrix & Bering McKinley, this webinar is your roadmap for driving better lead generation, engagement and marketing at tradeshows and covers – Elevator Pitch – Learn how to describe your business and value … Continue reading MSP Webinar Recording: Leveraging Trade Shows to Build Strategic Partnerships →

The MSP centric Sales and Marketing enablement platform will be Gold Partner for all 2018 events Mindmatrix Inc., the Pittsburgh-based leading PRM Software provider, will be participating in the HTG Peer Group Q1 Meetings to be held in Pointe Hilton Squaw Peak Resort, Phoenix, AZ from Jan 29 – Feb 2. Recently acquired by Connectwise, … Continue reading Leading MSP Sales and Marketing Provider, Mindmatrix Partners with HTG for 2018 →

By skipping tradeshows, you are losing out on one of the most profitable ways to raise awareness about your business and product! Join us for the Mindmatrix-Bering McKinley MSP webinar tomorrow at 2.30PM EST/11.30AM PST, as we discuss how you can leverage tradeshows to build strategic partnerships. (Can’t attend live? Register to get the recording). … Continue reading Mindmatrix | Bering McKinley Series: Part 2 →

Last week we discussed how as a marketer and seller of your service, you may need to step away from a very tech-oriented mindset if you are going to land a client. This week we continue the discussion with our concluding blog post on the topic. Here are two more topics you can discuss when presenting … Continue reading A MSP-IT Service Provider’s Guide to Sell to the CFO: Part-2 →