As a MSP, you face many challenges such as lack of marketing and sales resources, steep deadlines and tight marketing budget. Marketing Automation Software presents solution to these challenges. But before you invest in one,  make sure your marketing automation software is equipped with the following tools – MSP marketing tools that assist you in lead generation … Continue reading How Marketing Automation Software can help you conquer major MSP Marketing Challenges →

MSPs who consider marketing automation merely as software are underestimating its capabilities. Marketing automation is not just an application; it’s a tool that simplifies all your marketing efforts. As a MSP, you are too busy working in your business to work on it. And, as a result, you are constantly under pressure to sell more. You can … Continue reading Grow your Business by Automating your MSP Marketing Efforts →

Mindmatrix recently added electronic contract signing feature to its MSP marketing software, making it easy for its MSP customers to seal deals electronically by signing contracts and agreements through Mindmatrix platform. With encryption and access codes in place, the feature meets the necessary security and legal requirements to ensure that any contract signed using the Mindmatrix platform’s e-contract module … Continue reading How Mindmatrix Sales Enablement Software’s Electronic Contract Signing Feature can help you close deals faster →

Prospecting is critical to ensure that the business generates sales and revenue… but what really is intelligent prospecting? Does your MSP business need it? This blog-post answers these questions and more… Intelligent prospecting is the process of studying a prospects’ behavior and pursuing them accordingly. It involves tailoring the marketing process to complement prospect behavior. Technological … Continue reading Intelligent Prospecting and the MSP, How it can help? →

Branding is an important concept in MSP marketing. Generally people identify branding with advertisements, logos, corporate standards etc. Branding actually goes far beyond the visual aspects that we see. Your Brand is the identity of your MSP-IT business. It is how your customers/prospects relate to your MSP business. No matter how good your advertisement or … Continue reading Key MSP Marketing Element: Your Brand, Your Identity →

Marketing and sales enablement software brings the two core functions of a business—sales and marketing on the same platform. For a business to be able to reach its ultimate aim of customer satisfaction, effective sales and marketing alignment is essential. It is this sales-marketing alignment that allows for sales and marketing processes to blend together … Continue reading 5 Benefits of Marketing and Sales Enablement Software for a busy MSP-IT service provider →

Your revenues are produced through business to business (B2B) sales. That is, you aren’t selling retail to the consumer market: your clients are other firms. In this blog post, we’ve produced a quick refresher of the key characteristics that are intrinsic to this particular sales process. Motivation to purchase The first and most critical difference … Continue reading B2B Sales: A Refresher on the Basics →

Smart sales prospecting refers to the process of evaluating a prospect by looking at all possible sources of prospect data, then responding to conclusions provided by that analysis. Smart sales prospecting works on the principle that not every lead is immediately willing to buy. While some may be highly interested and would like to start … Continue reading SMART SALES PROSPECTING FOR MSPS: PART 2 →

Smart Sales Prospecting with Sales-Marketing Alignment Success in sales mandates an obsessive focus on the customer. In order to develop a customer-centric approach, sales needs to be fully informed about each prospect’s behaviors, preferences, and needs. A study conducted by The Wharton School of Business noted it takes between 9 and 15 touchpoints for someone … Continue reading Smart Sales Prospecting for MSPs: Part 1 →

Mindmatrix Inc., the Pittsburgh-based, leading sales enablement software provider makes strong showing at industry events by sponsoring 3 key shows in the months of February and March. Mindmatrix is one the sponsors at the Bering McKinley Las Vegas Retreat, being held at the Linq hotel in Las Vegas, Nevada, February 4-6, 2018. Bering McKinley is … Continue reading Leading Sales Enablement Software Provider, Mindmatrix, Makes Strong Showing at Industry Events →