As a MSP you might find yourself struggling with lead generation because you probably don’t have a marketing department to support you by providing quality leads. And, if you are like most MSPs, you probably have only a few salespeople or none at all at your disposal to go convert those leads into deals. Here … Continue reading MSP marketing tips to attract leads to your MSP business →

Recently I was reading about Joe Girard and was amazed to see how he changed the history of automobile sales through his sheer dedication and love for his job. Starting as a sales person with Chevrolet, he went on to set records for making the highest number of sales in a day (18 automobiles), month … Continue reading What Every MSP Could Learn from Joe Girard →

As a MSP and a business owner, you will probably come across the term ‘Branding’ a lot. You may be starting a MSP business or growing one, but the one thing that is most vital for the sustainability of any business is branding. This blog introduces you to the concept of branding and provides tips … Continue reading BUILDING YOUR MSP BRANDING STRATEGY →

Social media offers a great platform for MSPs to build their brand and there is hardly any cost associated with it. Do you already have social media profiles? If you are late to the party or if your profiles are not doing as well as you would like on social media, here are some tips  that … Continue reading Marketing Via Social Media →

Mindmatrix Inc., the Pittsburgh-based, leading channel, sales enablement and PRM software provider completes 20 years in business this month. The last 20 years has seen Mindmatrix grow from a small business in Pittsburgh’s Shadyside neighborhood with a handful of employees, to a large organization with a rapidly growing team, 4 offices and a worldwide client … Continue reading Channel and sales enablement software provider, Mindmatrix completes 20 years in business →

Our experience  as a MSP marketing and sales enablement software provider tells us that 4 out of 10 MSPs believe that they are unprepared to meet their goals. They stated not having the right MSP marketing tools as one of their chief challenges in not being able to achieve their marketing goals. Perhaps it’s time … Continue reading Do you have the right MSP tools to achieve your business goals? →

As the deadline for General Data Protection Regulation (GDPR) is drawing closer, leading channel and sales enablement software provider, Mindmatrix announced that it is now GDPR compliant, as a processor. Starting May 25, 2018, the GDPR goes into effect and will cover the entirety of the European Union. The GDPR brings uniformity among all the … Continue reading Channel and sales enablement software provider, Mindmatrix announces it is GDPR Compliant →

As a MSP, you rely a great deal on phone calls when it comes to interacting with clients. In fact, that is the case with anyone involved in sales. However, when MSPs bring MSP marketing and sales enablement software onboard, they tend to overlook one key requirement – integration of  their new MSP marketing and sales … Continue reading Don’t overlook this key feature when picking your MSP Marketing and Sales Enablement Software! →

Once a lead comes in, you have a short time frame in which to connect with them before they move on. Because of the limited window of opportunity to engage prospects at this stage, many leads are lost just short of the final stage of the buying process. Therefore, MSPs must engage in lead nurturing activities from … Continue reading Lead Nurturing benefits for the busy MSP →

Your MSP marketing efforts are incomplete without a website. Your website represents your brand in the virtual world and is a very important aspect of your business. Yet, we often find MSPs struggling with it. “My website looks great, but I am not able to convert” or “I invested so much into creating my website, but … Continue reading 7 Must Haves for Your MSP Business Website →