With the Coronavirus crisis, one of the major challenges faced by businesses is generating new leads. Businesses world over are having a tough time expanding their client base. However, at this moment, the most important thing you can do is make sure you hold onto your existing clients. Here are some benefits of client retention. … Continue reading 4 Benefits of client retention for MSPs
Category Archives: MSP Advantage Program
Thinking of bringing a MSP marketing and sales consultant on board? Great idea! But, before you get started, check out this video to learn 5 things that your MSP marketing and sales consultant would want you to know.
As an MSP business owner, you might find yourself struggling with lead generation if you don’t have a marketing team to provide quality leads and a sales team to convert those leads into deals. Please view our video to learn some effective tips that will help you generate quality leads all by yourself.
If you have been following our last few webinars and blogs, you would know that the most common MSP marketing challenge is lead generation. We have been discussing various lead-gen sources last couple of weeks and this week we talk about some lead gen best practices that will help you create a successful lead-gen plan … Continue reading Drawing up a successful lead-gen plan for your MSP business
During these difficult times, out of sight can really be out of mind. So, make it a point to stay in touch with your leads consistently, even if they are not ready to sign up right away. This strategy works to keep your brand on top of their minds and chances are, when the Covid … Continue reading Stay on top of your prospect’s minds even during these difficult times
These are difficult times, especially from the B2B sales perspective. The market is competitive with everyone trying to make a sale and at the same time, buyers are more cautious with respect to spending money. They are looking to cut non-essential expenses and maximize their ROI, but also want to invest in trustworthy vendors. Here … Continue reading Earning the trust of your leads is even more important during this time of crisis
If you want to close leads, you need to be able to really speak to them, and by that, I mean your marketing and messaging should resonate with them and be truly relevant to them. One way to make that happen is by studying lead behavior. Yes…it sounds like a very scientific, methodical process that … Continue reading 360-degree lead view, lead tracking tools and your website, what’s the link?
Just as you would use Google Maps to navigate through a long, lesser-known route, a business plan can help you navigate through your business challenges to help achieve your business goal. But, the surprising statistic is that 80 percent of MSPs don’t have a formal business plan! So, if you are to create a business … Continue reading 3-Steps to business planning for MSPs
It makes sense for the busy MSP to invest in ready-to-use content packages, but make sure you ask your vendor these 3 questions before you buy them. In our last blog post we spoke about the 3 reasons why your ready-to-use MSP content package is not working. This week, we discuss 3 things you should … Continue reading 3 Things to look for when purchasing a MSP content package