All posts by Rukmani Anantharaman

5 ways to overcome MSP sales challenges

The MSP sales is associated with a lot of challenges. One particular challenge comes from the regional or local nature of the business. As personal service providers, most MSPs have a limited geographic area within which they operate.  Consequently, to expand their revenues they have to stand out from all the other providers in the area. … Continue reading 5 ways to overcome MSP sales challenges

Mindmatrix Upgrades its Channel & Sales Enablement Software to include Exciting New Features

The email editor of the channel & sales enablement software makes it easier to create customized email templates Today, Mindmatrix announced a major enhancement to its channel and sales enablement software which will work to improve user experience greatly. This enhancement is for the email marketing module of the platform. The enhanced email editor makes … Continue reading Mindmatrix Upgrades its Channel & Sales Enablement Software to include Exciting New Features

WHY YOUR SALES/MARKETING AUTOMATION INVESTMENT WON’T BEAR RESULTS – PART-2

In the last blog we discussed the top 3 reasons why msp sales/marketing automation investments fail. this week, we explore 3 more reasons for this failure TRACK YOUR PROSPECT FLOW Once your sales and marketing funnel has been analyzed, the next step is to determine where the leads are coming from into your funnel and … Continue reading WHY YOUR SALES/MARKETING AUTOMATION INVESTMENT WON’T BEAR RESULTS – PART-2

WHY YOUR SALES/MARKETING AUTOMATION INVESTMENT WON’T BEAR RESULTS

THERE’S SO MUCH MORE TO MSP MARKETING & SALES ENABLEMENT THAN JUST SOFTWARE IMPLEMENTATION MSP sales and marketing enablement has gained a lot of popularity. More and more MSPs are looking to leverage sales and marketing automation platforms in a bid to improve their overall sales figures. The truth is, purchasing a sales or marketing … Continue reading WHY YOUR SALES/MARKETING AUTOMATION INVESTMENT WON’T BEAR RESULTS

Channel Sales Enablement Webinar by Mindmatrix & SiriusDecisions

Few days to go for our upcoming webinar on Channel Sales Enablement. Mindmatrix and SiriusDecisions jointly brings to you channel expert Laz Gonzalez over for the webinar. The webinar will be held on May 10, 1:00 PM (EST)/ 10.00 AM (PST). See you there! Click here to register for the webinar.

Here's What To Talk About When Pitching To Law Firms

If you are pitching to Accounting Firms, then spare a minute to read this post. It talks about the top IT challenges faced by accounting firms. Be sure to address these specific pain-points when talking to prospects from accounting firms… Speed, transparency, communication and collaboration With multiple offices and multiple teams, your prospects struggle to … Continue reading Here's What To Talk About When Pitching To Law Firms

Back ups are getting backed up

So we’ve been procrastinating and almost forgot to blog about World Backup Day, which is today. World Backup Day is an event to highlight to everyone about “the importance of data in our lives and the importance of regular backups.”  Now we know that all of our readers are tech savvy and understand the need … Continue reading Back ups are getting backed up

Mindmatrix-MSP Advantage Customer of the Month – HNL Corp

Located in Hialeah, Florida, HNL was founded by Hudson Navarro and will be celebrating its 10th Anniversary this coming September, 2016. HNL Corp. is a leader in providing IT services and support for small- to mid-sized businesses in Florida. Their many years of technology experience include project management, project implementation and LAN/WAN service. HNL has a … Continue reading Mindmatrix-MSP Advantage Customer of the Month – HNL Corp