There are many marketing and sales enablement tools in the market today. But, signing up for them doesn’t guarantee MSP marketing success. So, what does MSP marketing and sales success look like? What kinds of MSPs have been successful in harnessing the power of MSP marketing tools? What separates the winners from the losers? In … Continue reading A Profile of MSP marketing success
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Relying on spreadsheets to keep track of leads is outdated and inefficient. It offers zero lead visibility and absolutely no clue when leads drop off your sales funnel. What you really need is a smart MSP marketing and sales automation tool that will help you track, manage and keep in touch with your leads at … Continue reading Excel won’t help you excel!
Pittsburgh, PA: May 31, 2021: Leading Channel & Sales Enablement Solutions Provider, Mindmatrix launches MSP Advantage Program 5.0, the latest version of its popular MSP Marketing & Sales Enablement program. The key goal and vision behind the release of MSP Advantage Program 5.0 was to introduce a new UI that’s more user-friendly and intuitive with … Continue reading Mindmatrix launches MSP Advantage Program 5.0, a more powerful version of its MSP Marketing & Sales Enablement Program
The single most important component in any MSP marketing is what method(s) you will employ to feed new contacts into your sales funnel. This is referred to as “Demand Generation.” Demand Generation consists of a few activities that you can employ, on a consistent basis, to find new individuals and companies that will benefit from … Continue reading An introduction to Demand Generation for MSPs
Cybersecurity has always been a must-have for businesses, but more so since the COVID-19 pandemic. The recent rise in the WFH business model is making cybersecurity indispensable. This is the right time for you to convey the true value you bring to your clients with your cybersecurity services. In this video, we discuss a few … Continue reading An MSP’s Guide to selling Cybersecurity in a post-pandemic world
Every MSP talks about the benefits they can bring to the table when a client signs up with them. Generally, these include lower IT costs, faster and top priority IT support, cutting down the high fixed costs of wages and benefits for in-house labor, and easily scalable IT support, etc. How do you differentiate yourself … Continue reading Add value to your clients by becoming their corporate cybersecurity trainer
Email marketing is one of the key elements in your MSP marketing strategy. There is no dearth of email marketing software programs in the market that help MSPs engage in email marketing campaigns promoting their business. However, powerful email marketing is much more than just software. An email marketing tool alone can’t help you engage … Continue reading Personalization: An important element in building a successful email marketing strategy for your MSP business
Businesses in the service industry are great prospects for your MSP business. However, to make an impact, you should be aware of the challenges faced by your target segments. You should be able to identify their pain points first, so you can make an impact by talking about how you can resolve their problems. In … Continue reading Pitching your MSP Business to Service Industry Prospects
To sell your MSP services successfully you need to understand the pain points of your prospects. In this blog, we address the key IT challenges faced by Accounting firms so that you can include them in your messaging and pitch your services more effectively. IT Challenges Faced by Accounting Firms System maintenance For accounting firms … Continue reading Are you pitching your MSP services to accounting firms? Here are some tips to help you do it better.
A lot of businesses place immense importance on getting new leads, adding new clients. They go to any lengths to sign up one new customer, but make the rookie mistake of taking their existing clients for granted. A high client-retention index is not a good-to-have, but a must-have factor for a successful MSP business, and … Continue reading Client Retention Best Practices