As a managed services provider, chances are you have invested in some kind of a marketing program to help you sell and market your MSP services. However, did you know that over 90% of MSPs fail to see the expected returns on their MSP marketing investment? This blog discusses the possible reasons and tells you how you can make the most of your investment in MSP marketing.
Not a single platform
One of the most common reasons that MSPs fail to get great ROI on their MSP marketing tools, is because they invest in multiple tools–each for a unique purpose. For example, there’s an email marketing tool, a social media automation program, a content package, etc., which push the overall investment costs so high that even an average ROI becomes poor.
Lack of time/resources
Another reason for poor ROI on MSP marketing investments is because a lot of MSPs don’t leverage their MSP marketing platforms to their full potential because either they are too busy to do it themselves or they don’t have a dedicated marketing resource to do it for them. In such cases, even the best MSP marketing programs can’t help grow your MSP business, because you are not really using it!
Lack of fresh content
MSPs do invest in content packages or hire content writers every once in a while to create MSP marketing and sales content. However, they don’t do this often as it is an expensive affair. As a result a lot of MSPs make do with outdated content not only on their marketing materials such as MSP marketing emails and social media posts, but also on their websites. Stale content fails to keep the audience engaged.
Too busy working in your MSP-IT business to work on it? You need the MSP Advantage Program!
Designed especially for the busy MSP by Mindmatrix, a company with 23+ years of sales and marketing enablement experience, the MSP Advantage Program offers a unique blend of sales and marketing support, content and technology to help MSPs truly succeed. The MSP Advantage Program lets MSPs like you focus on what you do best: Providing Managed IT Services without worrying about sales and marketing, while still enabling you to attract new business.