MSP/IT marketing today has evolved into something much more than creating mass advertising flyers/emails and sending them to everyone on your list. MSPs and VARs can no longer survive with a blindfolded approach to marketing. This is because the prospect profiles have changed radically. In today’s internet age, prospects are more informed than ever. They … Continue reading Personalization is the number one strategic action your business can take
All posts by Sarah Kaur
Before you start thinking of leads, prospects, or customers, you need to attract people to your website and content first. As you develop a website that is high on relevant content, customer oriented and search engine optimized, you will see a growth in the number of visitors to your website. However, not everyone who visits … Continue reading 3 ways to stop losing your leads
If you are a managed service provider or VAR looking for ways to make the most of your marketing efforts, you will find this post helpful. In this post we discuss 4 ways in which you can strengthen your marketing campaigns. 360 degree prospect view: In order for your marketing campaigns to be effective, you … Continue reading Must-haves of a successful MSP-IT Marketing Campaign
As a MSP-IT business owner, you may not have too much time to engage in elaborate marketing campaigns, but keeping your brand fresh in the minds of your prospects is not something that you can ignore. This week, we discuss one effective way to keep your business’s name on top of your prospect’s minds–Day Zero … Continue reading Here’s one way to stay on top of your prospect’s minds
Learn how your MSP-IT business can flourish using social media. Being a MSP-IT business owner, you’re well versed with software support, systems management, network monitoring and possess numerous technical skills. What you’ve probably lost sleep over is the concept of creating awareness about your brand in the minds of the consumers. How do you grow … Continue reading Social Media Marketing for MSP-IT Service Providers
You’ve established a business and you’re probably the best in your field when it comes to taking care of nasty virus threats or upgrading the software that keeps crashing. You know it. We know it. Do your potential customers know it? Your brand is the face of your business. The more you brush its teeth … Continue reading Brand Building- Two words every MSP-IT service provider must learn to love.
Sales Tools for MSPs: Managing the Sales Process When you learn that you have a lead that has the potential to convert, you must be ready to execute your sales process. That means the entire strategy you need to close that sale should be in place before you begin. Sales tools for MSPs play an important role … Continue reading Sales Tools For MSPS: Mananging The Sales Process
Wouldn’t it be great if you could generate quality leads for your MSP-IT business without depending on paid sources? Generating leads is often viewed as a challenging task, but, we bring you effective marketing strategies that you can deploy to make that task easy. Here are 7 MSP-IT business marketing tips that will help you attract … Continue reading MSP/IT Marketing That Gets You Leads
Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. … Continue reading Powered by Mindmatrix, Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners*
Do you wish to take your MSP/IT business one step beyond just generating quality leads? This post brings to you, a concept that will change the way you process your leads, for the better–a concept known as Lead Scoring. WHAT is lead scoring? Suppose you have two leads, A and B. Lead A visits your … Continue reading Lead Scoring for MSP/IT Service Providers