Sales and Marketing Working Together Nailing down the overall success of a MSP marketing campaign is something rather elusive, because success can be defined in several different ways in the marketing world. Very often there is a mix of both marketing and sales processes that spur the conversion of a lead into a customer (it’s … Continue reading Judging the success of your MSP marketing efforts
All posts by Sarah Kaur
Sales and marketing alignment is one topic that commonly comes up in any discussion related to improving MSP marketing and sales effectiveness. A study by MathMarketing concluded that the businesses with the greatest degree of sales and marketing alignment grow faster, close 38% more deals and lose 36% fewer customers than their non-aligned counterparts. For … Continue reading The Secret Sauce to MSP Success: Marketing & Sales Alignment
Contributed by- Megan Cramer Why you should NOT purchase an email list! It’s tempting to think that in order to reach out to a large number of prospects with the least amount of effort, you can simply buy an email list. This is a terrible idea. The contacts on the list had to have opted into … Continue reading The importance of quality contacts
Contributed by – Nicole Goodwin Who is this article useful for? This article is helpful for any MSP tracking their contact activity and how the reports can assist in sales follow up. Where can I see my contact activity report? To see the activity of a specific contact you can go to Connections then select … Continue reading Best practices for utilizing your contact activity reporting for sales follow up
Guest Blogger – Megan Cramer Targeted marketing is crucial in today’s business world, and so many factors are at play when you undertake this task. Identifying your ideal client persona, developing a list of qualified leads, creating content that will entice and appeal to your leads… the list goes on. However, in order to launch … Continue reading Getting started with lead segmentation
How will it save me time? Not only does segmenting your list help you to better target your audience – it can also save you time. With smart lists you can automatically have the lists created in your account. When you add in more contacts they will be filtered into their respective lists, if they … Continue reading Your Marketing and Sales Enablement tool is useless without this!
There is no doubt that you’ve heard the oft-used marketing catchphrase “Content is king.” But, why is that phrase true? What exactly is “content”, and why is it a “king”? More importantly, how does it help with, say, keeping leads & contacts engaged with your company? Let’s explore those questions below. What is content? Content … Continue reading How Marketing Content Helps Your Leads/Contacts Stay Engaged Throughout The Relationship Life Cycle
Who is this article useful for? This article is helpful for any MSP tracking their content. What is lead scoring? Assigning a score to a contact based on interactions with your sales and marketing materials. In simple terms for every click, open, or download they receive points. As they gain points it shows you that … Continue reading Importance of lead scoring in MSP Marketing
A figure that gets thrown around often when talking about sales follow up is 12. But 12 what? A novice in the MSP sales world may think this simply refers to 12 outgoing phone calls, but there are several reasons why this isn’t a smart approach. It’s definitely true that as a MSP, it’s vital … Continue reading How often, and when should I be following up?
Pittsburgh’s leading channel and sales enablement company, Mindmatrix, is making its brand felt across the country by participating in two premier industry events to be held in Philadelphia and Seattle this month. The first event is the Channel Partners Evolution Conference, which is being held at the Pennsylvania Convention Center, Philadelphia, PA on October 9-12. … Continue reading Mindmatrix Will Be Present at the Channel Partners Evolution Conference and the ASCII Show This Month