All posts by Sarah Kaur

What is an ideal client profile, and who is mine?

Guest Blogger – Megan Cramer As a leader in MSP business, you already know it brings nothing but headaches when companies who are ill fit for one another try to do business together. Imagine trying to squeeze into a pair of pants that are too small and attempting a graceful yoga routine. It’s not comfortable, … Continue reading What is an ideal client profile, and who is mine?

Why is it important to segment your list

Your Email Content Is Only As Effective As Your Contact Segmentation When it comes to MSP marketing, segmenting your contact list should be step one of the process. First and foremost, you want your contacts to get the most relevant and valuable content. 88% of marketers believe segmentation to be a key element impacting customer … Continue reading Why is it important to segment your list

Mindmatrix to showcase its MSP–IT Advantage Program at Continuum Navigate 2018

Leading MSP sales and marketing enablement provider, Mindmatrix, will be at Booth #11 Pittsburgh’s leading MSP sales and marketing enablement provider, Mindmatrix is an exhibitor at Continuum Navigate 2018, which is being held at the Seaport Hotel & World Trade Center, Boston, September 24 through 27. Mindmatrix will be at Booth #11. Michelle Garskie & … Continue reading Mindmatrix to showcase its MSP–IT Advantage Program at Continuum Navigate 2018

MSP marketing tips to help you attract leads

As a MSP you might find yourself struggling with lead generation because you won’t have a corporate marketing department to support you by providing quality leads. Also, if you are like most MSPs, then you wouldn’t be having a sales team at your disposal to close those leads.  Here are some very effective tips that … Continue reading MSP marketing tips to help you attract leads

5 Quick Ways to Optimize Your Linkedin Company Profile for Better Visibility

A guest blog by Laura Estes, our MSP Marketing & Sales Enablement Consultant. Research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn. Optimize your page so your company is found more easily and gains credibility when a prospect views your page! If you … Continue reading 5 Quick Ways to Optimize Your Linkedin Company Profile for Better Visibility

Mindmatrix declared a ‘Rising Star’ by Destination CRM in The 2018 Market Awards

Mindmatrix was chosen for the critical add-ons it released this year Pittsburgh-based, leading Channel and sales enablement solutions provider, Mindmatrix has been declared a ‘Rising Star’ by Destination CRM in The 2018 Market Awards. Mindmatrix shares this prestigious title with other industry leaders including LinkedIn, Urban Airship, and Freshworks. Mindmatrix was chosen for the consistent … Continue reading Mindmatrix declared a ‘Rising Star’ by Destination CRM in The 2018 Market Awards

How to strategically plan a marketing campaign

Many MSPs shy away from participating in events in fear of losing money. But, by skipping events you are losing out on one of the most profitable ways to raise awareness about your business and product! This Thursday, we have our leading MSP Marketing Consultant, Megan Cramer discussing how you can leverage event marketing to … Continue reading How to strategically plan a marketing campaign

Mindmatrix launches MSP marketing and sales content packages exclusively for Mindmatrix customers

The content packages, available exclusively to Mindmatrix platform users, helps them effectively overcome their key marketing challenge–content creation Pittsburgh-based, leading MSP-IT marketing and sales enablement services provider, Mindmatrix announced today that it was launching a new service line–Mindmatrix content packages to help its core customer group, the MSP/IT industry partners, effectively meet their marketing and … Continue reading Mindmatrix launches MSP marketing and sales content packages exclusively for Mindmatrix customers