As a managed services provider, chances are you have invested in some kind of a marketing program to help you sell and market your MSP services. However, did you know that over 90% of MSPs fail to see the expected returns on their MSP marketing investment? This blog discusses the possible reasons and tells you … Continue reading 3 mistakes you are making that’s stopping you from getting the most of your MSP marketing software investment
Tag Archives: MSP marketing automation
Webinars are a great way to attract leads. Live webinars lend an unparalleled human touch to your marketing mix. Plus, when leads sign up to watch your webinar, you get to actually interact with them one-on-one. Isn’t that great? In this blog, we discuss how you can make the most of your MSP sales and … Continue reading Webinars: Are you Leveraging this Important Marketing Avenue?
Email drips can only nurture a lead for so long. The conversion process will always require your personal attention to reach out and contact the lead. Invest in an MSP marketing and sales automation software that will let you know which contacts are demonstrating the most interest and who should be contacted first. It should … Continue reading MSP Marketing Fact: Your leads are only as good as your follow up
The single most important component in any MSP marketing is what method(s) you will employ to feed new contacts into your sales funnel. This is referred to as “Demand Generation.” Demand Generation consists of a few activities that you can employ, on a consistent basis, to find new individuals and companies that will benefit from … Continue reading An introduction to Demand Generation for MSPs
Cybersecurity has always been a must-have for businesses, but more so since the COVID-19 pandemic. The recent rise in the WFH business model is making cybersecurity indispensable. This is the right time for you to convey the true value you bring to your clients with your cybersecurity services. In this video, we discuss a few … Continue reading An MSP’s Guide to selling Cybersecurity in a post-pandemic world
Email marketing is one of the key elements in your MSP marketing strategy. There is no dearth of email marketing software programs in the market that help MSPs engage in email marketing campaigns promoting their business. However, powerful email marketing is much more than just software. An email marketing tool alone can’t help you engage … Continue reading Personalization: An important element in building a successful email marketing strategy for your MSP business
Businesses in the service industry are great prospects for your MSP business. However, to make an impact, you should be aware of the challenges faced by your target segments. You should be able to identify their pain points first, so you can make an impact by talking about how you can resolve their problems. In … Continue reading Pitching your MSP Business to Service Industry Prospects
To sell your MSP services successfully you need to understand the pain points of your prospects. In this blog, we address the key IT challenges faced by Accounting firms so that you can include them in your messaging and pitch your services more effectively. IT Challenges Faced by Accounting Firms System maintenance For accounting firms … Continue reading Are you pitching your MSP services to accounting firms? Here are some tips to help you do it better.
A lot of businesses place immense importance on getting new leads, adding new clients. They go to any lengths to sign up one new customer, but make the rookie mistake of taking their existing clients for granted. A high client-retention index is not a good-to-have, but a must-have factor for a successful MSP business, and … Continue reading Client Retention Best Practices
In our blog, Do you know your buyer persona, we discussed the importance of understanding your prospect’s profile based on their behavior and attributes. (Click here if you want to jog your memory on the topic!) In our blog this week, we discuss what tools you can use to draw up a prospect profile and … Continue reading Put a face to the names on your MSP marketing list with these lead tracking tools