MSP Marketing and Sales: Why You Need Verticals Some MSPs choose to provide their services to specific markets, commonly referred to as a “vertical.” But what is a vertical? A vertical is fundamentally synonymous with the term “industry” or “field.” For example, healthcare is a vertical. The legal field is a vertical. Even though you … Continue reading MSP Marketing and Sales: Why You Need Verticals
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It’s time to step up and defend your clients Earlier this month reports came out that new hacking damage will come via the latest area of connectivity that we have at work, as well as at home. The “Mirai malware” was released recently. It invaded Internet-linked devices and then used those devices to take down … Continue reading Only YOU can prevent the latest hack
Keeping a lead engaged until you get that first appointment requires a particular skill set. There are MSP sales tools available now that mean old-fashioned cold calling can be avoided. As a technical person, running sales isn’t in your background, and this process may make you a little uncomfortable. Here are some basic steps using … Continue reading MSP Sales Tip : Getting That First Appointment from a Lead
Securing the second opportunity to meet your prospect means that you have done a good job during the first one. In this article we will discuss how you can keep that momentum going. You will have to put your heart and soul into the preparation for this. But this time you are going to sell … Continue reading MSPs: How to Convince Your Prospect to Convert, Part 2
Many MSPs simply can’t seem to understand why they are not able to generate enough leads even though they are the best in the business. As a result they end up investing a lot in buying leads and contact lists–which more often than not, don’t work. The truth of the matter is, most MSPs are … Continue reading A Roadmap to MSP Lead Generation: This is what you need to do to make those leads come to you
The MSP sales is associated with a lot of challenges. One particular challenge comes from the regional or local nature of the business. As personal service providers, most MSPs have a limited geographic area within which they operate. Consequently, to expand their revenues they have to stand out from all the other providers in the area. … Continue reading 5 ways to overcome MSP sales challenges
In the last blog we discussed the top 3 reasons why msp sales/marketing automation investments fail. this week, we explore 3 more reasons for this failure TRACK YOUR PROSPECT FLOW Once your sales and marketing funnel has been analyzed, the next step is to determine where the leads are coming from into your funnel and … Continue reading WHY YOUR SALES/MARKETING AUTOMATION INVESTMENT WON’T BEAR RESULTS – PART-2